Associate Vice President Product, Digital Business (Consumer Experience) Sony Pictures Networks India

6.0 - 10.0 years

0 Lacs

karnataka

On-site

SonyLIV is looking for a highly motivated and experienced Associate Vice President Product, Digital Business to lead and enhance the B2C app experience for the cutting-edge streaming platform. In this role, you will be responsible for driving the end-to-end product strategy and execution, ensuring seamless and engaging customer interactions. Collaborating with cross-functional teams, you will leverage user insights, data, and innovative ideas to create a best-in-class streaming experience that delights users and meets business objectives. Key Responsibilities Product Strategy & Vision - Define and articulate the vision for the B2C streaming app experience, aligning with the company's overall goals. - Develop a product roadmap based on user needs, market trends, and business priorities across platforms and devices such as Connected TV, Web, Android, and iOS. User-Centered Design & Experience - Champion the voice of the customer by deeply understanding user behaviors, pain points, and preferences through research and analytics. - Collaborate with UX/UI designers to create intuitive, delightful, and accessible experiences. Cross-Functional Leadership - Work closely with engineering, design, marketing, and content teams to ensure alignment and timely delivery of product initiatives. - Foster collaboration across teams to integrate features that drive engagement and retention. Product Execution & Delivery - Lead end-to-end product lifecycle across content discovery and recommendations, search, personalization: ideation, requirements definition, development, launch, and post-launch optimization. - Define and monitor success metrics (e.g., engagement, retention, conversion rates) and iterate based on insights. Innovation & Market Trends - Stay ahead of industry trends, technologies, and competitive landscapes in the streaming and digital entertainment space. - Identify opportunities for innovation to differentiate the app and grow market share. Data-Driven Decision Making - Utilize data and analytics tools to measure feature performance, inform decisions, and validate hypotheses. - Build A/B testing strategies to optimize user experience and maximize KPIs. Qualifications - Bachelor's degree in Business, Engineering, Computer Science, or a related field (MBA preferred). - 9+ years of product management experience, with a focus on B2C mobile apps, streaming, or digital entertainment platforms. Technical Experience - Proven success in driving engagement, retention, and monetization strategies in consumer-focused products. - Strong understanding of UX/UI principles and app design best practices. - Experience with agile development methodologies and tools (e.g., Jira, Confluence). - Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders. - Analytical mindset with proficiency in tools like Google Analytics, Mixpanel, or similar platforms. - Passion for the streaming industry and creating impactful user experiences. Other Personal Characteristics The successful candidate must possess the following personal traits: - Straightforward and professional - Good communicator - High energy, with the ability to motivate - A do-it-yourself orientation, consistent with the company's roll-up-the-sleeves culture - Positive outlook with an ability to deal with ambiguity - Inquisitive and analytical mind; out-of-the-box thinking What We Offer - Competitive salary and benefits package. - Opportunity to work on a high-impact product used by millions of users. - Collaborative and innovative work environment. - Professional growth and development opportunities.,

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