Associate - Social Media Marketing

Associate - Social Media Marketing

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About the Role

Associate

Key Responsibilities

Strategy & Planning

• Develop and implement social media strategies aligned with brand objectives.
• Plan monthly content calendars, campaign ideas, and engagement strategies.
• Conduct competitor analysis, social listening, and trend research.

Content Development

• Collaborate with designers and writers to create high-quality, engaging content.
• Write compelling copy for posts, reels, ads, and stories.
• Ensure consistent brand voice and visual identity across all platforms.

Social Media Management

• Manage day-to-day posting, scheduling, and updates across platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
• Monitor engagement, respond to comments, and manage online community interactions.
• Ensure timely execution of campaigns, promotions, and brand announcements.

Performance Tracking & Reporting

• Track KPIs such as reach, engagement, follower growth, lead generation, and conversions.
• Analyze insights and adjust strategies for improved performance.
• Prepare weekly/monthly reports for internal teams and clients.

Campaign Execution

• Plan and run paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
• Collaborate with creative and SEO/SEM teams for integrated digital campaigns.
• Work with influencers and creators for brand collaborations and UGC content.

Client Communication

• Participate in client meetings, present reports, and provide strategic recommendations.
• Coordinate with internal teams to ensure client requirements are met.

Key Skills & Competencies

• Strong understanding of all major social platforms and their algorithms.
• Excellent copywriting and content planning skills.
• Hands-on experience with tools like Meta Business Suite, Creator Studio, Hootsuite, Buffer, or similar.
• Basic knowledge of paid social (boosting & ads management).
• Creative thinking with a good sense of visual storytelling.
• Ability to manage multiple brands and deadlines.
• Strong communication and analytical skills.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Media, or a related field.

• 35 years of experience

  in social media management, preferably in a digital marketing or creative agency.
• Proven experience handling multiple brand accounts and executing end-to-end social strategies.

Why Join Us

• Work with a creative and fast-paced 360 digital marketing team.
• Opportunity to manage top-tier brands and diverse industries.
• Encouraging an environment for creativity, innovation, and learning.