Associate Performance Marketing Manager

We are seeking an Associate Performance Marketing Manager to oversee end-to-end campaigns for performance and digital initiatives across various channels. As a valued member of our growth team, you will play a pivotal role in boosting growth and acquiring customers through performance marketing channels. This position entails significant ownership and requires a profound comprehension of the advertising ecosystem. You should possess the ability to independently tackle challenges and collaborate with our current channel partners and agencies to achieve business objectives. A data-driven, analytical, and target-oriented approach is essential, and experience in agency/multi-vertical settings is advantageous. Proficiency in App performance marketing is a prerequisite for this role. Your responsibilities will encompass managing performance marketing campaigns on diverse channels such as Google, Facebook, affiliates, and Programmatic. You will be accountable for devising the overall Performance Marketing and Acquisition Strategy, encompassing planning, budgeting, reporting, and executing strategies with agency partners on Google and Facebook platforms. Crafting and implementing a digital marketing strategy to enhance awareness, traffic, conversions, revenue, and retention will be under your purview. Meeting user growth targets, expanding the acquisition of high LTV users across app and web, and ensuring efficiency in CACs, AOVs, and other metrics are crucial aspects of this role. Establishing attribution models, multi-channel tracking, and quality, along with developing a robust performance reporting framework and ROI tracking, will be integral to continuously optimize marketing investments across mobile app and digital channels. Enhancing marketing effectiveness through continuous communication testing, innovation, and strategic optimization of performance campaigns on platforms like Google Ads, Facebook Ads, and affiliate networks will be part of your core duties. In addition to your marketing responsibilities, a solid grasp of data analytics is essential for deriving actionable insights to enhance campaign performance and achieve goals. Managing internal campaign performance reporting, collaborating with agencies, and communicating updates to stakeholders are critical components of this role. Utilizing internal databases, MMP tools, and performance analytics tools to analyze data and act on insights will be vital for optimizing performance metrics such as CAC, ROAS, LTV, and retention. Qualifications & Requirements: - Graduate or Postgraduate - Minimum of 2 years of experience in performance marketing - Profound knowledge of performance marketing, consumer behavior, and campaign structures - Hands-on experience with Google and Facebook campaigns, including management of substantial monthly budgets - Proficiency in Excel, reporting tools, MMP platforms, and attribution models - Comprehensive understanding of the app ecosystem, metrics, and MMP systems - Desirable qualifications include agency experience, E-Pharma experience, an experimentation mindset, high customer focus, and familiarity with SQL/R Join us in our mission to make healthcare affordable and accessible to all. Our technology-driven telehealth platform is dedicated to reducing healthcare costs and improving outcomes by democratizing medicine purchase in India. Founded by ex-Abbott executives, we have experienced remarkable growth due to our strong product-market fit and organic demand. Headquartered in Mumbai, we are a dynamic team committed to developing innovative solutions and ensuring an exceptional customer experience. With recent Series B funding of $22 million led by Westbridge Capital, we are poised for significant expansion in the domestic market. Come be a part of our journey as we strive for exponential growth and impact in the healthcare industry.,