Associate- Marketing & Communication (On- Roll/ Off- Role)

About Moove

Moove is building the world’s largest fleet and best-in-class technologies that power mobility platforms. Its flagship Drive-to-Own (DTO) product democratises access to vehicle ownership with a revolutionary revenue based financing model, enabling underserved mobility entrepreneurs to thrive.

Moove’s growth has been fuelled by its global Uber partnership and support of leading investors and lenders, including Uber, Mubadala, BlackRock, MUFG, and many others. With operations now spanning 19 cities across 6 continents - Africa, Asia, Europe, North America, South America, and the Middle East - Moove continues to expand its offerings through strategic acquisitions and partnerships with industry leaders, including Waymo and Uber. Moove is transforming mobility to make it safer, more efficient and accessible to all, while providing economic opportunities and supporting skills development in the mobility sector.

About the Role

As an Associate – Marketing & Communication at Moove.io, you will be responsible for ensuring effective communication and engagement with our driver community via. digital marketing, print media, and performance marketing. This role is crucial in expanding our brand reach, engaging our target audience, and driving conversions across various channels. The ideal candidate will have a keen understanding of the mobility industry, excellent communication skills, and a proven track record in executing successful marketing campaigns. Role will involve developing and implementing communication strategies to keep our drivers informed about important updates, policies, and incentives. You will create engaging content for various communication channels, including newsletters, social media, and driver portals, to foster a sense of community and address driver concerns. Additionally, you will play a key role in collecting feedback and insights from drivers to help improve their experience and contribute to the continuous enhancement of our driver programs. Join us in building strong relationships with our valued drivers and driving the success of Moove.io's mobility services.

What You’ll be Doing

• Work closely with the communications, operations and marketing team to craft all customer related communication and engagement initiatives in the region.

• Develop and execute digital marketing campaigns across various platforms, including social media (e.g., Facebook, Instagram, LinkedIn, X), email marketing, and search engines (SEO/SEM)
• Manage and optimize website content for improved user experience and search engine visibility.

• Monitor and analyse digital marketing performance using tools like Google Analytics, providing regular reports and actionable insights.
• Stay up-to-date with the latest digital marketing trends and technologies.

• Develop content and execute CRM plans across the regions to engage new and existing customers, thereby facilitating acquisition, increasing brand loyalty, and building Moove’s equity.

• Support with setting up the CRM infrastructure that will work seamlessly across the business and capture important information along the driver funnel.
• Collaborate with internal teams and external agencies to develop compelling content for print advertisements, brochures, flyers, and other marketing collateral.

• Manage the production and distribution of print materials, ensuring brand consistency and quality.

• Identify and evaluate opportunities for print media placement in relevant publications and events.

• Plan, implement, and optimize paid advertising campaigns (PPC) on platforms such as Google Ads and social media advertising.

• Conduct keyword research, audience segmentation, and A/B testing to maximize campaign ROI.

• Monitor campaign budgets and performance, providing regular reports on key metrics and making data-driven adjustments.

• Assist in the development and execution of the overall marketing and communication strategy.

• Create engaging and persuasive marketing copy for various channels.

• Support public relations efforts, including drafting press releases and managing media inquiries.

• Collaborate with sales, product, and other internal teams to ensure marketing efforts align with business objectives.

• Organize and participate in industry events, trade shows, and conferences.

• Ensure consistent segmentation and relevant cohorts for targeted messages.

• Collaborate with other departments (including Operations. Products, Business Development etc ) to ensure the efficiency of CRM executions accordingly

• Present creative ideas, process & execute and report the results to business leads.

• Model our core values and promote them internally and externally.

What You will need for this position

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field

• A minimum of 2 years’ experience in marketing, with a focus on digital marketing, print media, and performance marketing, preferably within the mobility or automotive industry or Start- up experience.

• Proven experience with SEO/SEM, Google Analytics, social media marketing platforms, and email marketing tools.

• Demonstrated ability to manage and optimize paid advertising campaigns.

• Excellent written and verbal communication skills, with a strong ability to craft compelling narratives.

• Strong analytical skills and the ability to interpret data to drive marketing decisions.

• Ability to work independently and as part of a team in a fast-paced environment.

• Proficiency in Microsoft Office Suite; familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.

• Experience with CRM platforms e.g. MailChimp, Salesforce e.t.c

• Passionate about new technologies

Key Metrics

• Complete automated infrastructure/messaging set-up and deployment

• Periodic updates to drivers using agreed communications channels

• % increase in brand loyalty

• % increase in engagement rates

Who You'll Be Working with:

Directly reporting to Marketing Manager, and closely working with Operations Team.

About the team

Our team is collaborative, positive, curious, and engaged. We think fast, work smart, laugh often, and are looking for like-minded people to join us in our mission to disrupt vehicle ownership and make financial freedom within reach.

Moove is strongly committed to diversity within its community. The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently.

Pre-hiring Notice: Moove relies on the accuracy of information contained in employment applications, as well as the accuracy of other data presented throughout the hiring process and during employment. Any misrepresentations, falsifications, or material omissions in any information or data provided by an applicant may result in the applicant being excluded from further consideration for employment or if an individual has already been hired, termination of employment.

EEO Statement: Moove is an equal opportunity employer and does not discriminate on the basis of gender, race, sexual orientation, marital status, religion, political affiliation or any other protected characteristic.

Moove: Moove is a mobility asset finance company and Uber's preferred fleet partner across Sub-Saharan Africa. Our Vision is to democratise financial services to make our customers more productive and successful. Our Core values are Compassion, Excellence, Innovation, Teamwork, Trust and Ownership.