Associate Director - Global Channel Analytics

As the Associate Director, Global Channel Analytics at GSK, you will be responsible for tracking, analyzing, and reporting on channel and content performance metrics within the Global Scientific Communications organization. Your role will involve providing actionable insights to optimize scientific communication strategies across therapeutic areas. Collaboration with Digital and Medical teams will be key to integrating generative AI tools into omnichannel content workflows, enhancing engagement, efficiency, and personalization. Your key responsibilities will include tracking, analyzing, and reporting on metrics and analytics across key scientific communication channels to improve channel and content engagement. You will synthesize complex analytics into data storytelling, shaping content planning and dissemination strategies through clear data-backed recommendations. Developing and maintaining metrics-driven narratives for reporting on integrated medical communication plans will involve collaborating with Digital teams for robust data visualization. Collaboration across the Scientific Communications team and Digital team will be essential to assess channel performance across various platforms, ensuring alignment with evolving content dissemination approaches. You will also identify performance trends and share strategic recommendations to optimize channel selection, audience targeting, and engagement approaches for scientific communications deliverables. Leveraging generative AI tools to enhance analytic efficiency will be a core aspect of your role, including monitoring AI-generated content performance and refining AI model tools in collaboration with Digital based on audience engagement metrics. To be successful in this role, you should have an advanced degree in science, medicine, pharmacy, or a related field, along with 5-7 years of related experience in scientific communications, analytics, and/or medical affairs. Proficiency in data visualization tools and experience leveraging insights to drive scientific communications strategies is required. Strong understanding of generative AI, cross-functional collaboration skills, problem-solving abilities, and technical capabilities in Excel, PowerPoint, and Team sites are essential. Preferred qualifications include a postgraduate degree, local, regional, or global medical or R&D experience with expertise in therapeutic areas, and experience with scientific communication strategies in large global markets. GSK is committed to inclusion, and adjustments can be made during the recruitment process by reaching out to the Recruitment Team. GSK is dedicated to uniting science, technology, and talent to positively impact the health of billions of people and deliver sustainable returns. Join GSK in its mission to prevent and treat diseases and create a thriving environment where people can excel and grow.,