Posted:1 day ago|
Platform:
Work from Office
Full Time
Key Responsibilities:
1. Creative Vision and Strategy: - Develop and articulate the creative vision and direction for the brand. - Collaborate with founders to understand brand goals, brand identity, and target audience. - Translate objectives into compelling visual concepts and strategies. - Stay updated with current industry trends and creative techniques. - Ensure that the team's creative work aligns with the brand and meets requirements.2. Team Leadership and Management:- Lead and inspire a team of creative professionals, including copywriters, videographers, 3D artists, and designers.- Provide clear creative direction and guidelines to the team members.- Foster a collaborative and innovative work environment.- Delegate tasks and responsibilities to team members, ensuring efficient workflow.- Conduct regular team meetings and reviews to monitor progress and provide feedback.- Develop the skills and talents of the team through mentorship and training opportunities.3. Project Conceptualization and Development: - Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements. - Brainstorm creative concepts and ideas. - Develop storyboards, mood boards, and other visual references to communicate the creative vision. - Articulate and sell creative concepts to the various internal teams. - Ensure that the creative concepts align with the client's goals and brand identity.4. Quality Control and Creative Execution: - Oversee the execution of creative concepts throughout the production process. - Provide artistic and technical guidance to the team - Review and approve final materials, ensuring high quality and adherence to the creative vision. - Ensure consistent and impactful visual outcomes. - Monitor project progress, ensuring that deadlines and client expectations are met. - Conduct quality control checks to maintain the team's creative standards.5. Liaison with Internal Teams: - Collaborate with internal team leads to understand needs and objectives. - Lead meetings to present and discuss creative concepts.- Build and maintain strong internal relationships, ensuring satisfaction.- Contribute to marketing efforts by identifying new opportunities and pitching creative ideas.- Stay updated with industry trends and competitor activities to provide innovative and relevant creative solutions.6. Creative Branding and Marketing: - Collaborate with the marketing team to develop and maintain the brand's creative branding and identity. - Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials. - Contribute to marketing campaigns by providing creative insights and concepts.Must Haves:Experience working in the D2C space. Must have experience working in creative direction for D2C brands in marketing, content and branding.
Qualifications
Strong skills in content strategy, team management and executionExcellent writing skillsExperience in managing designers, shoots and creative directionGood knowledge of beauty, fitness and personal care industry and trendsAbility to work independently and collaborativelyStrong organizational and time management skills
Caresmith
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