Associate - Category Customer Strategy, Entertainment Ad Sales (Contractual)

Key Responsibilities

• Client / Brand Strategy & GTM Planning
• Deeply understand brand objectives, marketing KPIs & metrics, target audiences and recommend an integrated GTM strategy for brands via TV & digital platform & its ad products
• Map audience-content-channel fits to identify relevant shows, genres, platforms and recommend optimal media mix
• Collaborate with internal teams (Product Revenue Strategy, Measurements, Brand Solutions, Impact etc. teams) to put together proposals and articulate client value delivered

• 
  Sales Enablement & Collaboration:
• Work closely with the Ad Sales teams in creating compelling pitches & narratives towards growth of ad revenues
• Proactively identify and work towards opportunities for business growth from the category of clients

• 
  Industry & Market Intelligence
• Industry view - Continuously monitor industry trends, new launches and ad campaigns, target segments, key KPIs being driven by clients, business outcomes etc. to refine our solution offerings.
• Analyze competitive data to identify opportunities & recommend optimum media plans.
• Stay updated on new media formats, evolving consumption behaviors (OTT, connected TV, short-form content, regional trends).

Skills & Attributes for success

• Strong analytical and data interpretation skills to drive informed, strategic decisions.
• Sound understanding of category, brands, brand metrics and the media landscape
• Excellent communication, presentation, and storytelling skills — comfortable building pitch decks, explaining strategy to clients / internal stakeholders.
• Collaborative working style — working across sales, product, analytics, creative, operations.
• Comfortable in a fast-paced, deadline-driven environment.

Preferred Education & Experience

• Master of Business Administration,2-4 years of experience product marketing, GTM, media strategy from sectors like FMCG, BFSI, Consumer Durables
• Experience in Media & Entertainment / Marketing companies and working with brands from the above-mentioned sectors

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