Assistant Manager - Customer Lifecycle Management

About the Opportunity: As a Deputy Manager in Customer Lifecycle Management at MakeMyTrip based in Gurugram, you will be an integral part of the Marketing function. This function is dedicated to enhancing brand visibility, acquiring customers, and increasing engagement through targeted campaigns. The Customer Lifecycle Marketing (CLM) team, under which you will be working, is focused on developing strategies and implementing activities throughout the customer journey, encompassing onboarding, engagement, retention, and loyalty-building efforts to foster stronger relationships and boost the lifetime value of the customer base. About the role: Joining the CLM team as an Assistant Manager, your primary responsibilities will include executing tailored lifecycle campaigns, optimizing customer touchpoints, and capitalizing on cross-selling and up-selling opportunities. Your role will play a significant part in enhancing customer engagement, improving retention metrics, and maximizing the overall lifetime value of customers. What will you be doing: - Campaign Management: You will be responsible for conceptualizing, designing, and implementing marketing campaigns aimed at enhancing engagement, retention, and loyalty within the designated customer base. - Data Analysis: Utilize data analysis techniques to extract valuable insights into customer behavior, preferences, and trends. This involves utilizing tools like Excel and SQL to analyze extensive datasets, identify patterns, and spot growth opportunities. - Segmentation & Targeting: Develop and manage customer segmentation and targeting strategies to optimize the customer journey and enhance customer experience. - Customer Journeys: Enhance customer journeys by streamlining processes, reducing interactions, and improving communication efficiency through automation and other CLM tools. Qualification & Experience: The ideal candidate should hold an MBA from a reputed institute and possess a minimum of 2-4 years of hands-on experience with web analytics tools such as Adobe Analytics or Google Analytics, as well as CRM tools like MoEngage, WebEngage, CleverTap, among others. Key Success Factors for the Role: - Excellent communication and presentation skills. - Strong problem-solving abilities with meticulous attention to detail. - Ability to collaborate effectively in a cross-functional team environment.,