Assistant Manager - Customer Analytics KFC

You will be responsible for collecting, analyzing, and interpreting data from diverse digital marketing platforms to drive data-informed decision-making across KFC's Middle East markets. Based in Sharjah, UAE, your role will involve optimizing performance marketing campaigns, identifying market trends, and delivering actionable insights to strengthen customer acquisition, retention, and engagement. - **Data Collection and Analysis**: - Gather data from advertising platforms (e.g., Meta Ads Manager, Google Ads, Snapchat Ads) and in-app analytics tools (e.g., CleverTap, Firebase) - Ensure data integrity and accuracy by cleaning and validating data sources - Analyze campaign performance metrics such as ROAS, CTR, CAC, LTV, and conversion rates - **Performance Reporting**: - Develop and maintain dashboards to track KPIs across campaigns and markets - Provide detailed performance reports with insights and actionable recommendations - Monitor trends in marketing data to identify opportunities for optimization - **Campaign Optimization**: - Collaborate with the Digital Marketing teams/agency to optimize ad creatives, targeting, and bidding strategies based on data-driven insights - Evaluate A/B tests and experiments to determine the effectiveness of marketing strategies - **Cross-Market Analysis**: - Compare digital marketing performance across different markets to identify best practices and market-specific trends - Benchmark performance against industry standards and competitors - **Data Integration and Collaboration**: - Work with CRM, product, and operations teams to align marketing data with broader business objectives - Integrate marketing data with app user behavior insights to improve campaign personalization and customer lifecycle management - **Competitor and Industry Analysis**: - Track and analyze digital marketing strategies of competitors within the QSR and food delivery space - Stay updated on digital marketing trends, tools, and best practices specific to the Middle East region **Qualification and Experience**: - Bachelors degree in Statistics, Data Analytics, Marketing, Business, or a related field - 5+ years of experience in SQL/Python/R or equivalent - 3+ years of experience in digital marketing analytics or a similar role - Experience with digital advertising platforms (Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads) - Experience with data visualization tools such as Tableau, Power BI, or Looker - Knowledge of analytics tools like Adjust, Firebase, or equivalent **Knowledge & Skills**: - Strong Proficiency in SQL and Excel (pivot tables, macros); Python or R is a plus - Understanding of digital marketing concepts (CPA, CLTV, Cohorts, CRM, Tracking, BI dashboards) - Strong understanding of data analytics and customer segmentation - Strong background in customer re-engagement and retention strategies,