Assistant Manager - Content Marketing

Job Title: Assistant Manager - Content Marketing (2-4 yrs)

Location: Bangalore

Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone

portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers

1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top

corporations, and leading industry bodies via live online classes featuring top industry

practitioners, sought-after trainers, and global leaders. From college students and early career

professionals to managers, executives, small businesses, and big corporations, Simplilearns

role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal

upskilling solutions for diverse career or business goals.

Position Summary:

YouTube, being the worlds second largest search engine, and one on which people spend a lot

of time upskilling themselves, is a natural channel for Simplilearn to expand into. Through our

YouTube channel, we want to educate millions of interested learners and also drive awareness

about our world-class courses.

To achieve this, we are looking for a YouTube Marketing Manager who can drive YouTube

channel growth and video marketing initiatives. The ideal candidate will have experience in

identifying the video topics, owning the entire video development process from storytelling, pre-production & post production and promoting the videos across several platforms to reach the relevant audience.

Responsibilities:

• Lead a team of 1-3 content creators
• Identify the video topics that will bring in direct impact to YouTube channel and revenue for the business
• Create content + Lead the technical content creation effort on multiple technologies for our learners, from beginner level to advanced level concepts
• Create the content on upcoming technologies like Cloud computing/ Machine Learning/

Cyber Security/ DevOps/ Full Stack Development for our learners, from beginner level to advanced level concepts

• Measure and analyze the performance metrics and perform root-cause analysis for category performance
• Be creative and keep innovating to drive a fast-paced growth for the YouTube channel

Desired Candidate Profile:

• Bachelors in engineering, Computer Science or related discipline
• Overall 2-3 years of experience in YouTube Marketing and content development
• Good storytelling, presentation and design skills
• Strong attention to detail and commitment to quality, including proofreading, copy editing

and maintaining design consistency

• Good planning, interpersonal, negotiation, and communication (verbal and written) skills
• A willingness to embrace change and adapt to new strategies on the fly
• Energetic and able to work in a high-pressure environment