Assistant Manager (Content) - Marketing & Communications

As a talented content writer at our company, you will be instrumental in creating high-quality content for brand and demand generation campaigns. Your role will involve managing a content/editorial calendar to attract a qualified audience to our owned properties. Additionally, you will be responsible for orchestrating digital content strategies across various online platforms and ensuring that the content aligns with marketing and commercial objectives, including SEO optimization. Key Responsibilities: - Build and manage a rich content/editorial calendar to attract a qualified audience. - Orchestrate digital content strategies across all online platforms. - Manage, plan, and coordinate content strategy to align with marketing and commercial objectives and target audience. - Support and optimize ABM campaign and lead nurturing processes through email, content, and social channels. - Take ownership for content delivery to support marketing projects and execute awareness programs across various channels. - Analyze content performance and audience insights to inform creative strategies. - Collaborate with internal teams to ensure content aligns with overall business goals. - Leverage GenAI tools to generate informative and quality content at scale. - Conduct ongoing competitor, industry, and keyword research to propose content ideas and SEO opportunities. - Stay updated with emerging trends in content marketing and adapt strategies as needed. Qualification Required: - Total Experience: 5 years - Relevant Experience: 5 years - Location: Noida - Language Expertise: English - Educational Qualification: Bachelor's degree in English, journalism, marketing, or a related field (Note: Company details were not provided in the job description.),