Assistant Manager (Content)

As a talented content writer at our company, you will be responsible for developing high-quality content for brand and demand generation campaigns. Your role will involve the following key responsibilities: - Build and manage a rich content/editorial calendar to attract a qualified audience to our owned properties. - Orchestrate digital content strategies across all online platforms. - Manage, plan, and coordinate content strategy to align with marketing and commercial objectives, including SEO optimization. - Support and optimize ABM campaign and lead nurturing processes through email, content, and social channels. - Take ownership of content delivery to support marketing projects by executing awareness programs across various channels such as websites, email campaigns, and sales collaterals. - Analyze content performance and audience insights to adapt creative strategies for maximum impact, ROI, and conversion rates. - Collaborate with internal teams to ensure content aligns with overall business goals. - Utilize GenAI tools to generate informative and quality content at scale. - Conduct ongoing competitor, industry, and keyword research to propose content ideas and SEO opportunities. - Stay updated with emerging trends in content marketing and adapt strategies as needed. In addition to the above responsibilities, the Job Details for this role are: - Total Experience: 5 years - Relevant Experience: 5 years - Location: Noida - Language Expertise: English - Educational Qualification: A bachelor's degree in English, journalism, marketing, or a related field.,