Art Director

Designation:

About the Role:

We are looking for an experienced and visionary Art Director to lead creative direction, drive design excellence, and set a benchmark for impactful campaigns. The key success in this role will be setting up design simplicity and developing communication designs that connect with the public at largeenabling execution teams to build localised campaigns with consistency and impact. This role demands a strong balance of strategic thinking and hands-on design expertise across digital, outdoor, print, and other mediums. The ideal candidate will have a proven portfolio of large-scale, high-impact campaigns, a deep understanding of audience-centric design, and the ability to build and inspire a high-performing creative team.

Years of experience required:

Type:

Language & Cultural Requirement:

The candidate must have a strong understanding of Punjabi language, culture, and local nuances to ensure creative work resonates with the regional audience. Proficiency in Hindi and English is also essential for effective collaboration and communication. Knowledge of written Punjabi is not mandatory, but would be an advantage.

Key Responsibilities:

Creative Strategy & Direction

• Drive design simplicity and develop replicable templates for regional adaptation.
• Participate in brand strategy discussions and brainstorms to shape creative vision.
• Lead conceptualization and execution of design programs aligned with business objectives and brand positioning.
• Define and maintain brand design direction while ensuring adherence to quality and brand guidelines.
• Ensure designs enhance message adoption and audience engagement across mediums.

Campaign Development

• Oversee creative delivery, guidelines and processes for digital, outdoor, print, and integrated campaigns.
• Manage the development of large-scale mass campaigns with a strong visual and cultural impact.
• Leverage Adobe Creative Suite and CorelDRAW expertise to produce high-quality design templates.

Account & Client Management

• Understand and implement brand-specific design strategies.
• Represent the creative vision in client meetings and communications.
• Collaborate with social media, development, and content teams to align creative execution.
• Gather client feedback and proactively address quality or strategic adjustments.

Team Leadership & Development

• Build, mentor, and motivate a capable and independent creative team.
• Drive innovation, skill development, and collaborative processes within the team.
• Plan, prioritise, and track team projects to meet deadlines and maintain service quality.
• Participate in hiring, onboarding, and training to ensure high-caliber talent.
• Conduct performance evaluations and work closely with HR to support team growth.

Operational Excellence

• Maintain high standards of inter-department coordination to avoid misalignment.
• Ensure timely delivery and resource optimisation without compromising quality.
• Identify training needs and implement employee development activities.

Core Competencies:

• Design Acumen:

  Strong visual judgment, attention to detail, and quality-focused delivery.

• Leadership & Mentoring:

  Inspire teams, set benchmarks, and foster a positive work culture.

• Industry Knowledge:

  Awareness of design trends, competitor activity, and emerging tools.

• Customer Focus:

  Prioritise client needs, adapt to feedback, and ensure satisfaction.

• Planning & Organisation:

  Effective time, task, and resource management.

• Communication Skills:

  Clear articulation of ideas to both internal teams and clients, with strong presentation skills.

Note: This will be a (12 months) contractual position.