Area Sales Manager

Area Sales Manager (ASM)

Location:

Function:

Position Overview

Area Sales Managers (ASM)

Tiles, Ceramics, Vitrified Tiles, or Building Materials industry

Key Responsibilities

• Drive sales and achieve monthly, quarterly, and annual targets within the assigned territory.
• Develop and expand the dealer and distributor network to maximize market penetration.
• Identify new business opportunities and appoint channel partners in untapped markets.
• Build and maintain strong relationships with dealers, distributors, builders, architects, contractors, and interior designers.
• Generate project sales opportunities through developers, builders, contractors, architects, and interior designers.
• Conduct regular market visits to monitor sales performance, competitor activities, pricing trends, and market developments.
• Ensure effective product visibility, branding, and showroom display management at channel partner locations.
• Coordinate with dealers and distributors for timely order execution, payment collections, and customer satisfaction.
• Develop territory-specific sales plans and execute growth strategies to achieve business objectives.
• Monitor dealer performance, secondary sales, sales forecasts, and outstanding receivables.
• Collaborate with internal teams to ensure seamless order processing, product availability, dispatches, and after-sales support.
• Participate in dealer meets, exhibitions, product launches, and promotional activities.
• Submit regular sales reports and provide market intelligence to management regarding business performance and competitive activities.

Candidate Profile

Experience

• Minimum

  5+ years of sales experience

  in the Tiles, Ceramics, Vitrified Tiles, Sanitaryware, or Building Materials industry.
• Demonstrated experience in channel sales, dealer management, distributor development, and territory expansion.

Skills & Competencies

• Strong dealer, distributor, and influencer network within the assigned region.
• Ability to generate and convert project sales opportunities.
• Good understanding of product specifications, pricing strategies, market trends, and competitor landscape.
• Proven track record of consistently achieving sales targets and driving business growth.
• Excellent communication, negotiation, relationship management, and business development skills.
• Strong analytical and reporting capabilities.
• Willingness to travel extensively across the assigned territory.

Education

• Bachelor's Degree in any discipline.
• MBA in Sales, Marketing, or Business Management will be an added advantage.

Preferred Industry Background

Candidates from the following sectors will be preferred:

• Ceramic Tiles
• Vitrified Tiles
• Premium Surface Solutions
• Sanitaryware
• Bath Fittings
• Adhesives & Construction Chemicals
• Marble, Granite & Stone Products
• Building Materials and Construction Products

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Expansion of dealer and distributor network.
• Growth in territory market share and secondary sales.
• New dealer appointments and channel partner activation.
• Project sales generation and conversion.
• Collection efficiency and reduction in outstanding receivables.
• Territory coverage and market development initiatives.
• Customer and channel partner satisfaction.

Industry Preference:

Experience:

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