Area Sales Manager

Role & responsibilities

1. Sales & Target Achievement

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
  
• Drive product sales (e.g., faucets, basins, WC, bathtubs, fittings) through dealers, distributors, and project channels.
  
• Increase market share by identifying and converting new business opportunities.
  

2. Dealer & Distributor Management

• Appoint and manage dealers and distributors in the territory.
  
• Ensure strong relationships, proper stock levels, and timely order placements.
  
• Conduct regular visits, address grievances, and provide product training.
  

3. Project & Institutional Sales

• Identify and engage with architects, builders, contractors, and interior designers.
  
• Generate leads and convert them into project sales (e.g., for residential complexes, hotels, commercial buildings).
  
• Track and follow up on ongoing and upcoming projects.
  

4. Team Coordination

• Manage and guide Sales Executives or Territory Sales Officers (if applicable).
  
• Coordinate with internal teams like marketing, logistics, and customer service to ensure smooth order fulfillment.
  

5. Market Intelligence & Reporting

• Collect and analyze data on competitors, pricing, new product trends, and customer preferences.
  
• Provide regular market feedback to senior management.
  
• Maintain accurate records of sales, collections, and activities in CRM or Excel.
  

6. Product Promotion & Branding

• Conduct product demos, roadshows, plumber meets, and dealer events.
  
• Support brand-building initiatives in the assigned region.
  
• Ensure visibility of the brand through proper placement of promotional materials (POSM).
  

7. Collections & Credit Control

• Ensure timely collections from dealers/distributors.
  
• Monitor credit limits and follow up on overdue payments.