Area Sales Manager (ASM)

Roles & Responsibilities – B2B Sales | Home Audio & Pro Music

• Develop and manage B2B sales with dealers, retailers, system integrators, music stores, studios, and professional audio businesses.
• Identify new business opportunities and expand the customer base within the home audio and professional music segment.
• Build and maintain strong relationships with existing B2B customers and channel partners.
• Understand customer requirements and recommend suitable home audio, professional audio, musical instruments, accessories, and related products.
• Generate leads through market visits, calls, references, online platforms, exhibitions, and industry networks.
• Prepare quotations, negotiate pricing and commercial terms, and close sales orders.
• Achieve monthly, quarterly, and annual sales targets.
• Coordinate with dealers to improve product visibility, sales, and market coverage.
• Monitor competitor activities, pricing, new product launches, and market trends.
• Conduct product demonstrations and presentations for dealers, integrators, studios, musicians, and corporate customers.
• Coordinate with the warehouse, logistics, finance, and service teams to ensure timely order processing and delivery.
• Follow up on payments and maintain healthy customer outstanding balances.
• Maintain accurate records of leads, customer visits, quotations, orders, and sales activities.
• Support dealers with product information, catalogues, promotional activities, and sales training.
• Handle customer queries, complaints, and after-sales coordination in collaboration with the service team.
• Visit key accounts regularly to understand their requirements and identify opportunities for repeat and upselling business.
• Participate in exhibitions, dealer meets, product launches, and other business-development activities.
• Prepare regular sales reports and provide management with updates on pipeline, targets, market feedback, and business opportunities.

Key Performance Areas

• B2B sales revenue and target achievement
• New customer acquisition
• Dealer development
• Repeat business and customer retention
• Sales pipeline and conversion
• Product/category growth
• Collection and payment follow-up
• Market coverage and customer visits
• Gross margin and commercial discipline

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person