Area Sales Manager (ASM)

Job Overview

Saburi Plywood is looking for a dynamic, self-driven, and result-oriented Area Sales Manager (ASM) to drive business growth and strengthen the company's market presence across Delhi.

The ideal candidate should have strong experience in channel sales, dealer and distributor management, territory development, and business expansion within the building materials industry. Candidates with prior experience in the plywood industry will be strongly preferred.

Key Responsibilities

• Develop and execute effective sales strategies to achieve monthly, quarterly, and annual sales targets.
• Expand and strengthen the dealer, distributor, and retailer network across Haryana.
• Identify new business opportunities and develop untapped markets.
• Build and maintain strong relationships with dealers, distributors, retailers, architects, contractors, and builders.
• Drive sales of plywood, blockboards, flush doors, shuttering ply, and other wood-based panel products.
• Conduct regular market visits to monitor sales performance, market coverage, and product visibility.
• Analyse competitor activities, pricing strategies, market trends, and customer requirements.
• Ensure timely payment collection and effectively manage outstanding dealer payments.
• Implement company sales schemes, promotional campaigns, and product launches.
• Coordinate with internal teams for order processing, dispatches, and customer support.
• Prepare sales forecasts, market development plans, and periodic MIS reports for management.

Candidate Requirements

• 5–7 years of relevant experience in sales and business development.
• Experience in the building materials industry is preferred.
• Prior experience in the plywood industry will be a major advantage.
• Strong understanding of channel sales and dealer-distributor networks.
• Proven track record of achieving sales targets and developing new markets.
• Good knowledge of the Delhi market and regional business dynamics.
• Excellent communication, negotiation, and relationship management skills.
• Ability to independently manage the assigned territory and drive business growth.
• Willingness to travel extensively across the assigned territory.

Key Skills

• Area Sales Management
• Channel Sales & Distribution Management
• Dealer & Distributor Network Development
• Business Development & Market Expansion
• Territory Planning & Sales Strategy
• Revenue Generation & Target Achievement
• Dealer Relationship Management
• Market Intelligence & Competitor Analysis
• Payment Collection & Outstanding Management
• Sales Forecasting & MIS Reporting
• Negotiation & Business Development

Compensation

CTC: ₹6–7 LPA, depending on experience and suitability.

Pay: ₹600,000.00 - ₹700,000.00 per year

Work Location: In person