Area Sales Manager

WE’RE HIRING | AREA SALES MANAGER (ASM) – FMCG

Location: Greater Noida, Delhi NCR
Industry: FMCG
Experience: 10–15 Years
Department: Sales & Distribution

About the Role

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to drive sales growth, strengthen distribution networks, and expand market presence across the assigned territory.

The ideal candidate should have strong hands-on experience in FMCG Sales, Distributor Management, Channel Development, and Market Expansion, along with excellent knowledge of the Delhi NCR market.

Key Responsibilities

• Manage and develop relationships with Distributors, Super Stockists & C&F Agents
• Drive Primary & Secondary Sales and consistently achieve assigned targets
• Identify, appoint, and develop new distributors and channel partners
• Expand market coverage and develop new markets within the assigned territory
• Conduct regular market visits and monitor market execution
• Build strong relationships with distributors, retailers, and channel partners
• Ensure product availability and effective distribution across the territory
• Monitor competitor activities, market trends, pricing, and schemes
• Track sales performance and prepare regular MIS and sales reports
• Follow up on collections, outstanding payments, and distributor-related issues
• Train, guide, and support the sales team to improve market productivity
• Ensure effective implementation of company sales strategies and promotional activities

Key Requirements

• 10–15 years of relevant experience in FMCG Sales
• Minimum 6 years of experience in Sales Agency / Distributor Management
• Strong understanding of FMCG distribution and channel sales
• Established knowledge of the Delhi NCR / Greater Noida market
• Strong distributor and retail network is preferred
• Proven track record of achieving sales targets
• Excellent communication, negotiation, and relationship-management skills
• Strong analytical and MIS reporting abilities
• Willingness to travel extensively within the assigned territory
• Strong on-ground market exposure and execution capabilities

What We’re Looking For

A hands-on sales professional who can build distribution, expand market reach, drive secondary sales, manage channel partners, and deliver consistent business growth.

Interested candidates can share their updated CV while applying.

Job Location: Greater Noida, Delhi NCR

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Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person