Analytics Architect

Role

Analytics Architect

Describe Replacement/New requirement

looking for an experienced Analytics Audit Manager to join Web Analytics team to ensure the accuracy and integrity of data collected via Adobe Analytics by conducting regular audits and help in the implementation of analytics solutions across various digital platforms

Job description

Responsibilities:

• Developing and integrating with architects, business stakeholders, product owners, software developers and UX / UI visual designers for Adobe Analytics, Adobe Launch/DTM.

• AEP Data Collection Tags (Adobe Launch) with implementing various Adobe experience cloud solutions via Adobe Launch along with AEP end to end.

• Adobe Experience Platform Data Collection Tags (Launch), Web SDK, Mobile SDK implementation along with Adobe Campaign Integration experience.

• Adobe Analytics with proven experience handling large implementations, building dashboards and visualizations and performing analysis.

• Should be specialized in Web Analytics, marketing concepts, website analysis, and optimization.

• Produce and maintain documentation in support of analytics solutions.

• Create tech specs & direct technical team for delivering client solutions.

• Able to troubleshoot analytics tagging issues with common debugging tools such as Omnibug, Tag Assistant by Google, Experience Cloud Debugger, or others.

• Think out of the box to devise solutions, or propose recommendations, that address client problems or opportunities.

• Writing/modifying JavaScript code and liaising with web developers on implementation of the JavaScript code.

• Develop and enforce implementation standards and frameworks for other developers to follow.

• Analyse the data using Adobe Analytics, Google analytics, etc.

• Reporting your findings with data visualizations that are easy to understand.

• Create business and technical requirements documents.

• Coordinate with Adobe Technical Support to resolve user issues.

• Experience with Adobe Mobile SDK implementation will be a plus.

Qualification and Required Skills:

• Minimum of a Bachelor's degree or a degree in Computer Science, Information Systems, Business Engineering, or related technical discipline.

• Proven Experience in Data Tag Managements Systems like Adobe Launch, AEP, Google Tag Manager along with respective Analytics tools like Adobe Analytics, Google Analytics.

• Web development skills including JavaScript, HTML and jQuery.

• Well Experienced in Events Debugging in reference to Sanity Testing, Regression Testing from Analytics POV.

• Familiarity with Tableau, Power BI and other Visualisation tools would be plus point.

• Ability to work effectively with different people in engineering, marketing, and creative fields.