Analyst - Digital Marketing & Personalized Offers

As a member of the Marketing and Loyalty team at United Airlines Business Services Pvt. Ltd, you will play a crucial role in reaching out to customers and potential travelers through digital campaigns. Your main responsibility will be to support digital acquisition initiatives by providing insights for campaign strategies and measuring performance through analytics. By working closely with stakeholders in the US, you will help bring these campaigns to life and enhance their effectiveness with actionable insights. - Assist in campaign planning, targeting, and audience identification - Measure campaign results and performance using data analysis - Gather and organize data from various sources using SQL/ Python/ R - Develop improved analysis methodologies continuously - Create content for and deliver presentations to United leadership and external stakeholders - Ensure alignment with business objectives and initiatives to facilitate faster decision-making - Conduct exploratory analysis, identify opportunities, and suggest initiatives to meet marketing objectives - Create, modify, and automate reports and dashboards - Own the reporting structure and metrics, effectively communicate relevant information to decision-makers using data visualization tools - Maintain seamless stakeholder management and keep lines of communication open with all stakeholders - Bachelor's degree - 2+ years of experience in Analytics and working with analytical tools - Proficiency in manipulating and analyzing complex, high-volume data sets - Experience in database querying tools and writing complex queries using Teradata SQL and/ or Microsoft SQL - Familiarity with reporting tools like Spotfire/ Tableau/ PowerBI - Advanced level proficiency in Microsoft Office, especially Excel and PowerPoint - Clear and precise communication skills for analysis - High sense of ownership and ability to work under time constraints - Legally authorized to work in India without sponsorship - Fluent in English (written and spoken) - Successful completion of the interview required - Reliable and punctual attendance is essential United Airlines Business Services Pvt. Ltd offers this position under local terms and conditions. Expatriate assignments and sponsorship for employment visas will not be provided, even on a time-limited visa status. This position is a part of a wholly owned subsidiary of United Airlines Inc.,