Amazon Marketing Specialist- Freelance

Amazon Marketing Specialist

Key Responsibilities

Amazon Store Setup & Optimization

• Create and optimize Amazon Seller Central account.
• Configure a professional Amazon Store layout that reflects Ollie's brand identity.
• Implement Amazon Brand Registry and brand protection measures.
• Develop A+ Content for effective brand storytelling.
• Configure tax and payment settings tailored for the Singapore market.

Product Listing Management

• Create and optimize product listings across the full catalog.
• Develop keyword-rich titles, detailed descriptions, and persuasive bullet points.
• Implement backend search terms and attributes for improved discoverability.
• Set up product variations (parent-child listings).
• Conduct regular pricing analysis and optimization strategies.

Content Creation & Management

• Coordinate professional product photography.
• Optimize images for Amazon standards and compliance.
• Collaborate on infographic designs to highlight product benefits.
• Oversee product video content development (when applicable).
• Continuously update and refresh content based on performance insights.

Inventory & FBA Management

• Establish inventory tracking systems to monitor stock levels.
• Coordinate timely replenishment with warehouses.
• Manage FBA requirements and optimize fulfillment efficiency.
• Monitor and reduce storage fees while maximizing turnover.

Performance Optimization & Reporting

• Conduct weekly performance analysis and generate actionable reports.
• Track competitor activity and market trends.
• Manage customer reviews and feedback responses.
• Optimize search rankings and conversion rates.
• Execute A/B testing to enhance listings and content effectiveness.

Qualifications

• Proven experience in managing Amazon Seller Central accounts.
• Strong understanding of Amazon SEO, A+ Content, and PPC advertising.
• Familiarity with inventory management and FBA processes.
• Excellent written and communication skills with attention to detail.
• Ability to analyze data, identify trends, and implement improvements.
• Prior experience in the Singapore/SEA Amazon marketplace is a plus.

What We Offer

• Opportunity to manage a growing Amazon marketplace presence.
• Collaborative and dynamic work environment.
• Exposure to e-commerce strategy and brand development.
• Competitive compensation based on experience.