AID Influencer Marketing Professional

Job Description

Responsibilities: - Marketing: Plan and implement a strategic influencer marketing roadmap to engage architects, interior designers, and related professionals. Develop content marketing strategies featuring architects and designers in collaboration with digital and PR teams. Drive collaborations for on-ground and digital influencer campaigns, ensuring alignment with brand objectives and market trends. Engage, and build relationships with influencers, including architects, interior and engineers. Collaborate with influencers to create authentic and compelling content that resonates with our target audience. Partner with leading architects and designers to create compelling case studies, testimonials, and design inspirations showcasing client products. Organize and manage exclusive industry events, workshops, and design conclaves to foster engagement and brand advocacy. Track and analyze campaign performance, leveraging data-driven insights to optimize future initiatives. Requirements: MBA with 7+ years of experience in marketing, preferably in the decorative paints and/or ancillary industries. Ability to identify and understand market trends, analyse competition updates, and provide strategic recommendations. High level of attention to detail and creativity in the development and execution of influencer marketing strategies. Proactive approach with the flexibility to explore a variety of options in a timely manner. Proficiency in Excel for data analysis and reporting.