AI SEO & AI Marketing Specialist

Job Summary

AI SEO & AI Marketing Specialist

ChatGPT, Claude, Gemini, Jasper, SurferSEO, SE Ranking, Ahrefs, Semrush, Copy.ai, Make.com, Zapier, HubSpot AI, and programmatic SEO frameworks

Key Responsibilities

1. AI-Powered SEO Strategy

• Build end-to-end SEO strategies using AI for:
  
• Keyword research (semantic clusters, NLP analysis)
  
• Competitor analysis
  
• Topical authority planning
  
• Content briefs & content outlines
  
• Use AI tools to accelerate entity-based SEO and content reframing.
  

2. AI-Driven Content Production

• Generate content using:
  
• ChatGPT / Gemini
  
• Jasper / Copy.ai
  
• SurferAI / WriterAI
  
• Create:
  
• Blogs
  
• Landing pages
  
• Programmatic SEO pages
  
• Email sequences
  
• Social media content
  
• Enforce consistency in tone, structure, and on-page SEO optimization.
  

3. Technical SEO + Automation

• Use AI assistants to identify:
  
• Crawl issues, broken links, indexing issues
  
• Schema markup generation
  
• Title/meta improvements
  
• Build automation workflows to:
  
• Monitor rankings
  
• Track CTR and impressions
  
• Alert for content decay
  
• Auto-update metadata using AI APIs
  

4. Programmatic SEO Development

• Build AI-generated programmatic pages using:
  
• Large structured datasets
  
• Templates + automated content
  
• Vector similarity & dynamic content injection
  
• Work with dev teams for scalable provisioning.
  

5. AI in Marketing Automation

• Use Make.com/Zapier/HubSpot AI to create:
  
• Lead scoring models
  
• Automated email nurturing campaigns
  
• Chatbot-driven lead qualification
  
• AI recommendation campaigns
  
• Intelligent retargeting flows
  

6. Performance Analysis & Optimization

• Set up dashboards for:
  
• Traffic
  
• Engagement
  
• Conversions
  
• Keyword movement
  
• Landing page performance
  
• Use LLMs for growth insights:
  
• Why did a page drop?”
  
• “Where should we optimize next?”
  
• “Which competitor outranked us today?”
  

7. Social Media & Content Distribution Using AI

• Plan daily/weekly editorial calendars with AI.
  
• AI-driven content repurposing (blogs reels LinkedIn posts carousel).
  
• Run AI-assisted ads on:
  
• Google Ads
  
• Facebook/Instagram
  
• LinkedIn
  
• YouTube
  
• Automate copy variations and A/B tests.
  

8. Collaboration & Reporting

• Work with creative, design, product, and engineering teams.
  
• Present insights, reports, and growth recommendations using AI dashboards.
  
• Document SEO playbooks, marketing processes, and automation flows.
  

Required Technical Skills

AI / LLM Tools

• ChatGPT, Claude, Gemini
  
• Jasper, SurferSEO, Copy.ai
  
• Make.com, Zapier, HubSpot AI
  
• SEO NLP tools like Frase, Clearscope (preferred)
  

SEO Skills

• On-page SEO
  
• Off-page SEO (link building strategies)
  
• Technical SEO fundamentals
  
• Entity SEO, semantic SEO, topical clustering
  
• Keyword gap & SERP analysis
  
• Google Search Console, Google Analytics 4
  
• Schema markup / JSON-LD
  
• Competitor SEO analysis
  
• Programmatic SEO frameworks
  

Marketing Automation

• Make.com / Zapier
  
• HubSpot workflows
  
• Email automation setups
  
• Retargeting & remarketing automation
  
• CRM & lifecycle automation
  

Analytics Tools

• GA4
  
• Search Console
  
• Ahrefs / Semrush / SE Ranking
  
• Looker Studio dashboards
  
• Heatmaps (Hotjar, Clarity)
  

Additional Skills (Preferred)

• HTML/CSS basics for SEO fixes
  
• A/B testing tools
  
• Understanding of paid ads (PPC, Meta Ads, LinkedIn Ads)
  
• Knowledge of vector DBs or RAG (for AI content pipelines)
  

Experience Required

• Total Experience:

  2–8 years

• SEO/Marketing Experience:

  2+ years
• Hands-on experience using AI tools for content & SEO.
  

Preferred Certifications

• Google Analytics Certification
  
• HubSpot Inbound/Automation Certifications
  
• Semrush/Ahrefs SEO certification
  
• AI/Generative AI certifications (OpenAI, Google, etc.)