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Advanced Analytics & Reporting Analyst 3

5 - 10 years

20 - 35 Lacs

Bengaluru

Posted:1 day ago| Platform: Naukri logo

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Skills Required

Mobile Analytics Tableau SQL Databricks AWS Google App Console app store console Mobile Marketing Power Bi Gcp Cloud Data Visualization Dashboards Python

Work Mode

Hybrid

Job Type

Full Time

Job Description

As an Advanced Analytics & Reporting Analyst 3 in the Mobile Analytics domain, you will be responsible for analyzing and interpreting data related to the entire mobile user journey. Your insights will be crucial in understanding user behavior, optimizing app performance, and supporting our GTM team. Key Responsibilities: Mobile User Journey Analysis: Analyze stages such as downloads (organic/paid), app ranking, category penetration, and user transitions from freemium to paid models. App Store Analytics: Track and interpret metrics from Google and Apple consoles, focusing on key indicators like app ratings, reviews, and crash rates. App Launch Metrics: Monitor and analyze the frequency of app launches by users. Feature Usage Analysis: Evaluate the usage of specific app features. 3rd Party Tools Expertise: Utilize tools like Sensor Tower, Data.AI, Google App Console, App Store Console, AppTweak, and Branch to track performance and understand paid media effectiveness. Regular Reporting: Compile and present mobile DDOM scorecards and paid media performance reports every Monday. Deep-Dive Analysis: Conduct in-depth analyses and support monthly category mobile RTBs (e.g., DC RTB, LrM RTB). Project Support: Assist in unlocking growth and driving various analytical projects. Qualifications: Proven experience in the mobile analytics domain. Strong understanding of the overall mobile user journey and key metrics. Proficiency with 3rd party tools such as Sensor Tower/Data.AI, Google App Console, App Store Console, AppTweak, and Branch. Excellent analytical and problem-solving skills. Ability to compile and present detailed reports. Strong communication and collaboration skills. Experience working in an app agency or similar environment is highly valuable.

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