2.0 - 6.0 years

0 Lacs

karnataka

On-site

As the Director of Marketing and Customer Analytics at Tata Digital in Gurugram, you will lead the utilization of data and analytics to enhance marketing strategies, optimize customer segmentation, elevate user experiences, and drive growth across Tata Digital Platforms. Your role will be instrumental in shaping marketing and customer engagement strategies, providing valuable insights to keep the company competitive. Your primary responsibilities will include developing and implementing a comprehensive data and analytics strategy to support marketing and customer engagement efforts. This will involve overseeing the collection, cleansing, and secure storage of customer data to ensure quality. By leveraging data, you will create and refine customer segments for personalized marketing campaigns. You will also analyze marketing campaign performance, offer insights for enhancement, and optimize spending to maximize ROI. Furthermore, you will use data analytics to gain a profound understanding of customer behavior, preferences, and trends to enhance customer experiences. Developing clear and actionable reports, dashboards, and visualizations will be crucial to communicate insights to cross-functional teams and stakeholders effectively. Collaboration with Marketing, Product Development, and IT teams will be essential to drive data-driven initiatives. To qualify for this role, you should hold a Bachelor's degree in Engineering, Data Science, Statistics, or a related field, with a preference for a Master's degree. You should have proven experience in data analytics, customer analytics, or related roles, including at least 2 years in a leadership position. Strong knowledge of data analytics tools and software such as Adobe Analytics, Tableau, R, and Python is required. Proficiency in customer segmentation, A/B testing, and marketing performance metrics is essential. Excellent leadership, team management, communication, and presentation skills are expected. Additionally, strategic thinking, problem-solving abilities, and a deep understanding of e-commerce and digital marketing trends are necessary for success in this role.,

Posted 2 days ago

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