Adobe Journey Optimizer Professional

7 - 12 years

3 - 7 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Journey Design & Development
  • . Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO) for both event-driven and scheduled campaigns.
  • . Implement personalization, decisioning, and audience logic leveraging AEP Real-Time Customer Profile (RTCP) and Decision Management.
  • . Translate business requirements into scalable journey configurations, ensuring accuracy, reusability, and compliance.
  • Integration & Data Management
  • . Integrate AJO with other Adobe Experience Cloud solutions such as Adobe Real-Time CDP, Campaign, Target, and Analytics.
  • . Work with XDM schemas, datasets, identities, and event ingestion pipelines to ensure end-to-end data flow consistency.
  • . Leverage APIs, Edge Network, and data connectors for real-time triggers and external system integrations.
  • Testing, Optimization & Monitoring
  • . Conduct thorough journey testing, validation, and troubleshooting of events, audiences, and message deliveries.
  • . Implement monitoring and alerting for journey performance, throughput, and delivery health.
  • . Partner with marketing teams for A/B testing, personalization logic, and performance tuning.
  • Documentation & Governance: -
  • . Maintain clear documentation including journey flow diagrams, configuration specs, and integration references.
  • . Contribute to journey governance, ensuring adherence to privacy, consent, and opt-out frameworks.
  • . Support versioning, deployment standards, and process automation for repeatable execution.

Required Skills & Qualifications: - . 7+ years of total experience in marketing automation / campaign orchestration platforms. . 2+ years of recent, hands-on experience in Adobe Journey Optimizer (AJO). . 3+ years of prior experience in Adobe Campaign Classic (ACC) and/or Marketo Engage. . Deep understanding of Adobe Experience Platform (AEP), XDM, Segments, Real-Time Customer Profile, and Data Ingestion workflows. . Strong grasp of event-based marketing, triggered journeys, and identity management. . Familiarity with REST APIs, JSON, and integration patterns with external systems. . Working knowledge of Adobe Experience Platform Launch / Edge Network. . Strong troubleshooting, analytical, and documentation skills.

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