Adobe analytics/ Data Analyst-Gurgaon

Job Description

Key Responsibilities: Adobe Analytics & Digital Analytics : Manage and analyze data from Adobe Analytics, ensuring accurate tracking and reporting of key metrics such as website traffic, conversions, user interactions, and more. Web Analytics : Focus on web analytics to measure, track, and optimize the performance of our websites and digital platforms, ensuring they meet business objectives and enhance user experiences. SQL & Data Analysis : Use SQL for advanced querying of large datasets, performing data extraction, transformation, and analysis to generate actionable insights and reports. Reporting & Visualization : Develop detailed and visually compelling reports and dashboards using tools like Adobe Analytics, Tableau, Power BI, or similar, to communicate findings to stakeholders at all levels of the organization. Create Audiences : Define and create audience segments based on behavior, demographics, and other criteria to enable targeted marketing and personalization efforts. KPIs & Business Insights : Understand and define KPIs that align with business goals. Provide regular analysis of these KPIs and deliver insights to key stakeholders. Experimentation & A/B Testing : Design, implement, and analyze A/B tests to evaluate the effectiveness of different website designs, content strategies, and marketing campaigns, ensuring data-driven decision-making. Personalization : Collaborate with marketing teams to develop personalized user experiences based on analytics insights, improving engagement, retention, and conversion rates. Data-Driven Decision Making : Advise key stakeholders on the best practices for leveraging data in decision-making processes to optimize digital marketing efforts and product offerings. Best Practice Recommendations : Provide actionable insights and best practice recommendations to enhance web performance, increase conversion rates, and optimize user journeys. Define Web Analytics Use Cases : Develop and document web analytics use cases that support business objectives, ensuring alignment with the broader strategy