Job
Description
Req ID:485186 At Alstom, we understand transport networks and what moves people. From high-speed trains, metros, monorails, and trams, to turnkey systems, services, infrastructure, signalling and digital mobility, we offer our diverse customers the broadest portfolio in the industry. Every day, more than 80 000 colleagues lead the way to greener and smarter mobility worldwide, connecting cities as we reduce carbon and replace cars. PURPOSE OF THE JOB Oversee learning & competencies development by planning, coordinating and executing the promotional communication strategy including organization of events, from initial concept to final execution for the bid and project management global community. Responsible for ensuring a smooth and successful promotional strategy of all global learning and development activities for the bid and project management community globally end to end from the design to implementation. Deliver efficient promotional campaigns via multiple channels and using innovative formats to reach global users including customized campaigns or events that are region or topic specific according to local learning challenges for the community. Support regions with the coordination of key messages, agenda building and return of experience for successful learning events and post-event follow-up to create learning solutions in line with global academy strategy. ORGANISATION Organisation structure (job belongs to..) Headquarter/Group PMO (Group Project Management Office) Reports directly to: Bids, PM, Planning and Commercial Academy & Certifications Director Other reporting to: NA Direct reports: 1 Network Animation reportee Network & Links Internal Group PMO/Group Planning/Group Finance Functions PLO-Product Line Offices for RSC, D&IS, SER RPO-Region Project Office Talent/HR Management Alstom University External Vendors in different countries if required Marketing Conceptualization and Planning: Develop marketing strategy to promote learning or specific concepts to the alstom global bid and project management community throughout the year Create promotional concepts, themes, and objectives in collaboration with involved stakeholders (organize focus groups, brainstorming etc. as needed) and requirement In case of in-person events, drafting detailed event plans as well as preparation timeline and milestones as well as stakeholder follow-up Develop academy branding, event layouts and draft agendas, including creating pamphlets or event guides with same theme Draft yearly or special campaign budget proposals If additional support is needed, research and identifying suitable venues, dates, and times with involved stakeholders Logistics and Coordination: Organize regular Steerco. or governance routines with stakeholders leading up to the marketing campaign Coordinate with all stakeholders to ensure smooth execution of all aspects in case of an online or in person event Identify if in-person event any transportation, accommodation, and other logistical needs and support regions for execution Managing event budgets and ensuring expenses stay within allocated limits. Coordinate PO requests if any vendor is needed Gather return of experience after events for continuous improvement Marketing Campaign Content Design: Brief stakeholders as required on needs and expectations Set-up frequent exchanges with key speakers or leaders of activities to ensure coherence with event plan and agenda Ensure promotional campaign plan and execution process is clear for all Propose draft of scripts when required to meet program objectives Consolidate presentations, enhance when possible Create document and promotion common storage area for efficient collaboration Create collateral designs, testimonial video recordings as needed that are designed and created in-house Post-event learning path creation with key highlights of the event if relevant, internal newsarticle etc. Marketing and Promotion: Support with global communication strategy to promote academy whether for learning or certification activities Identify “fun”, “network exchange moments” or innovative communication types for participants in any type of event Propose pre-campaign reminders, recordings or follow-up engaging material On-Site Management (when applicable): Oversee event setup and execution, ensuring everything runs smoothly by coordinating with local staff/vendors etc. Addressing any issues or problems that arise during the event-problem solving Brief key guest speakers and ensure they can connect easily if not on-site MAIN REQUIRED COMPETENCES Educational Requirements Mandatory: Bachelor's degree in a related field (e.g., Communication, HR, Education, Event Management) or equivalent experience Desirable: Business Master’s degree Experience Mandatory: Corporate communication or marketing in an international, multi-region and multi-site corporation Desirable: Knowledge of Bid/Project/Program Management Competencies & Skills Comfortable in an international and a multi-cultural environment Experience with cross-functional and cross-regional collaboration Multi-Tasking in project mode on multiple projects at once Excellent communication to interact with multiple stakeholders: ability to build rapport and foster positive relationships Strong planning and organizational skills to follow-up multiple events, milestones, tasks, timelines at once Leadership to lead and motivate event stakeholders from concept definition to execution Strong presentation skills to build presentations, scripts, event proposal etc. Problem solving skills to identify and resolve issues quickly that may arise anytime Ability to work independently and as part of a team located throughout the world You don’t need to be a train enthusiast to thrive with us. We guarantee that when you step onto one of our trains with your friends or family, you’ll be proud. If you’re up for the challenge, we’d love to hear from you! Important to note As a global business, we’re an equal-opportunity employer that celebrates diversity across the 63 countries we operate in. We’re committed to creating an inclusive workplace for everyone. Job Type:Experienced Job Segment: System Administrator, Project Manager, Program Manager, Recruiting, Technology, Management, Marketing, Human Resources
