YouTube Marketing Specialist

Role & responsibilities:-

Job Purpose:-

Key Responsibilities:-

Strategy & Planning:

• Develop and execute a comprehensive YouTube channel strategy aligned with overall business and marketing objectives.
• Define the channels content pillars
• Conduct in-depth competitor, audience, and keyword research to identify content opportunities and market gaps.
• Manage the content calendar for the YouTube channel, ensuring a consistent and regular publishing schedule.
• Establish and monitor KPIs such as watch time, subscriber growth, audience retention, and lead generation.

Content Creation & Production:

• Plan, script, and storyboard video concepts that showcase our expertise, and brand values.
• Collaborate with the marketing team, graphic team, and regional sales team to produce high-quality, polished video content.

Channel Management & Optimization:

• Manage the daily operations of the YouTube channel, including uploading, scheduling, and publishing videos.
• Craft compelling, keyword-optimized titles, descriptions, and tags to maximize SEO and discoverability.
• Utilize YouTubes features effectively, including playlists, end screens, info cards, and community posts.

Audience Growth & Engagement:

• Develop and execute strategies to rapidly grow our subscriber base and increase viewer engagement.
• Manage and engage with the community by responding to comments and messages in a timely and professional manner.
• Leverage other marketing channels (website, email, social media, paid ads) to promote YouTube content and drive cross-platform traffic.

Analytics & Reporting:

• Regularly analyze YouTube Analytics to derive actionable insights on audience behaviour and content performance.
• Prepare monthly performance reports, translating data into clear narratives and strategic recommendations for stakeholders.
• Use data to continuously test, learn, and optimize content, thumbnails, and publishing strategies.

Essential Skills & Qualifications:

• 3+ years of proven experience

  in a dedicated YouTube marketing, content creation, or channel management role.
• A demonstrable portfolio or links to a YouTube channel you have personally grown and managed.
• Expert-level knowledge of the YouTube platform, including its algorithm, best practices, SEO, and community features.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and graphic design tools (e.g., Adobe Photoshop, Canva) for thumbnail creation.
• Strong analytical skills with experience using YouTube Analytics and Google Analytics to inform strategy.
• Excellent copywriting skills for crafting powerful titles, descriptions, and scripts.
• A creative and strategic mindset with a keen eye for visual storytelling and detail.

Desirable Skills & Qualifications:

• Experience in the real estate, luxury goods, or financial services sector.
• Basic filming skills and knowledge of camera equipment, lighting, and audio.
• Understanding of how to localize content for international audiences, particularly in key markets like Hong Kong, Singapore, and Mainland China.