Whiteboard Capital

Brand & Growth Strategy Define and execute brand strategies that align with Roar Sts vision. Build and scale our own D2C channel, while driving growth on marketplaces like Amazon & Flipkart. Manage product/category mix to maximize revenue and profitability. Campaigns & Communication Plan and execute brand campaigns – seasonal peaks, NPD launches, and refresh cycles. Conceptualize and track 360 campaigns across D2C, marketplaces, social, OTT, OOH, and offline touchpoints. Explore new top-funnel media (OTT, partnerships, innovative channels) to reach and engage our TG. Influencers, Community & Advocacy Drive influencer marketing collaborations with moms, nutritionists, lifestyle creators. Build and nurture consumer communities for advocacy and organic growth. Lead visibility at third-party and owned events/IPs, creating experiential brand moments. Brand Experience & Consistency Ensure Roar St maintains a premium, consistent look and feel across online and offline channels. Align OOH, retail displays, and offline activations with the brand’s visual identity. Collaborate with cross-functional teams to ensure product, packaging, and marketing consistency. Insights & Performance Track and optimize KPIs across campaigns, influencer spends, and community engagement. Analyze market trends, competitor strategies, and consumer insights to unlock opportunities. Continuously refine playbooks for stronger ROI and brand impact. What You Bring 5+ years of brand/category management experience in food/e-commerce. Proven track record in D2C and marketplace growth. Experience with influencer campaigns, community building, events, and offline activations. Strong digital marketing skills — performance marketing, campaign analytics, SEO/SEM. Ability to balance creative storytelling with data-driven decision-making. A startup mindset: scrappy, resilient, and excited about building something from scratch.