Wellmind Holistic

We are looking for a data-driven and result-oriented Performance Marketing Executive to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital channels. The ideal candidate should have a strong understanding of PPC, audience targeting, bidding strategies, and campaign optimization to maximize ROI and lead generation. Key Responsibilities: Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) . Conduct keyword research, competitor analysis, and audience segmentation to ensure precise targeting. Manage bidding strategies (Manual & Automated) to optimize campaigns for maximum ROI and conversions. Design and test ad creatives, ad copies, and landing pages in coordination with the creative/content team. Perform A/B testing on ads, keywords, and audience targeting to improve CTR, CPC, and overall performance. Continuously track, analyze, and report campaign performance using Google Analytics, Tag Manager, and platform dashboards . Optimize campaigns to reduce CPA (Cost per Acquisition) while maintaining high lead quality. Monitor conversion tracking and attribution to ensure accurate performance measurement. Stay updated with the latest platform updates, AI-driven ad solutions, and digital marketing trends . Prepare and share weekly/monthly reports with actionable insights for business growth. Requirements: 2 - 3 years of hands-on experience in Google Ads & Meta Ads campaign management . Proven experience in lead generation & performance marketing . Strong knowledge of bidding strategies, campaign optimization, and performance metrics . Proficiency with Google Analytics, Tag Manager, and reporting tools . Analytical mindset with ability to interpret data and make decisions. Excellent communication and team collaboration skills. (Preferred) Google Ads / Meta Certification . Market Research: Stay updated with the latest trends in digital marketing and the mental health industry. Contact 9372526012 wellmindholistic@gmail.com HR Dept