Job
Description
Website & SEO Manager Job Summary We are seeking a detail-oriented and technically proficient Web & SEO Specialist to manage, maintain, and enhance our companys online presence. This role includes website maintenance, search engine optimization (SEO), technical integrations, BRD creation, landing page optimization, and UI/UX development for new features. The ideal candidate will collaborate closely with cross-functional teams to ensure our website is secure, high- performing, user-friendly, and optimized for search visibility and lead generation. Key Responsibilities • Perform regular website updates, including content, media, and promotional material. • Monitor site performance, uptime, and security to ensure seamless operation. • Troubleshoot and resolve website issues, bugs, and broken components. • Maintain and optimize landing pages for marketing performance and user engagement. • Create detailed Business Requirement Documents (BRDs) for new features, redesigns, and system integrations. • Collaborate with stakeholders to define web requirements and translate them into actionable development tasks. • Design and implement new layouts with a strong focus on UI/UX and responsive design best practices. • Plan and execute on-page and technical SEO strategies to improve organic traffic and search rankings. • Conduct SEO audits, optimize site architecture, fix crawl issues, and manage metadata, alt tags, and schema markup. • Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. • Manage technical integrations with third-party platforms (e.g., CRMs, analytics tools, chatbots, APIs). • Work with developers to implement and maintain backend functionality and ensure proper data flow. • Ensure cross-browser compatibility and mobile responsiveness. • Regularly back up the site and maintain disaster recovery processes. • Maintain compliance with accessibility, SEO, and privacy regulations (e.g., GDPR, WCAG). Requirements • Proven experience managing and maintaining websites (e.g., WordPress, Shopify, Drupal). • Strong experience in creating BRDs and managing web development projects cross- functionally. • In-depth knowledge of technical SEO, on-page optimization, and SEO tools. • Experience with HTML, CSS, JavaScript, and working within CMS environments. • Solid understanding of technical integrations, APIs, and data workflows. • Familiarity with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Hotjar. • Knowledge of UI/UX design principles and user-centered design. • Strong analytical, problem-solving, and documentation skills. • Awareness of website security, data privacy, and compliance standards. Preferred Qualifications • Bachelor’s degree in Web Development, Marketing, Computer Science, or a related field. B.Tech preferred. • Experience with tools like Figma, Adobe XD, or Sketch for wireframing and prototyping. • Familiarity with REST APIs and integration testing. • Understanding of Agile/ScrumRole & responsibilities Preferred candidate profile
