Role Overview: We are looking for a Business Analyst with strong experience in marketing portals, CRM systems, and digital product workflows. You will play a key role in bridging the gap between business stakeholders and the product/engineering teams by gathering requirements, analyzing processes, and supporting product planning and delivery. Key Responsibilities: ● Collaborate with stakeholders, including client, sales, marketing, and product teams, to gather and define detailed business and functional requirements. ● Analyze existing systems and business processes related to CRM, marketing automation, and lead management. ● Translate requirements into clear user stories, use cases, and process flows for the development team. ● Work closely with the UI/UX and development teams to ensure features are aligned with business goals. ● Perform market and competitor analysis to support roadmap planning and feature benchmarking. ● Help define metrics and KPIs for marketing performance and CRM engagement. ● Support testing and validation of delivered features to ensure quality and alignment with business needs. ● Participate in sprint planning, retrospectives, and product demo sessions. Required Skills & Qualifications: ● Bachelor’s degree in Business, Marketing, Computer Science, or a related field. ● 4+ years of experience as a Business Analyst in a digital product or SaaS environment. ● Hands-on experience with marketing portals, CRMs (e.g., HubSpot, Salesforce, Zoho), and lead management systems. ● Strong understanding of product lifecycle, Agile methodologies, and requirement documentation. ● Experience with tools such as Jira, Confluence, Figma, or similar platforms. ● Excellent communication and stakeholder management skills. ● Strong analytical and problem-solving capabilities. Nice to Have: ● Experience working with dealer management systems (DMS) or in the automotive/powersports domain. ● Familiarity with data integrations and API documentation. ● Knowledge of digital marketing KPIs and campaign tracking mechanisms. What We Offer: ● A collaborative and fast-paced work environment ● Opportunity to work on industry-leading company ● Competitive compensation Job Types: Full-time, Permanent Benefits: Flexible schedule Paid sick time Paid time off Provident Fund Schedule: Day shift Work Location: In person