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15 - 24 years

18 - 25 Lacs

Chennai

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Role & responsibilities To be involved in developing the annual / project specific branding strategy based on product segment and customer profile. To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning. To develop vibrant concepts & creative advertising campaigns like Newspapers, magazines, radio, online as well as outdoors and manage relations with multiple creative and/or media agencies to ensure efficient and effective spending of advertising budget as per Company Policy. To develop collaterals like brochures, leaflets, walkthrough and danglers & oversee the printing, production or advertising and promotional materials in line with Company policy. To develop and execute the companys advertising campaigns and to promote awareness and increase footfalls & brand saliency. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door. Deploy successful marketing campaigns and own their implementation from ideation to execution. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. Produce valuable and engaging content for our website and blog that attracts and converts our target groups. Build strategic relationships and partner with key industry players, agencies, and vendors. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. Oversee and approve marketing material, from website banners to hard copy brochures and case studies. Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Analyze consumer behavior and adjust email and advertising campaigns accordingly. Preferred candidate profile Agency creative background & implementation skills Leadership Skills Planning/Organizing / Implementation Skills Excellent understanding of the Real Estate local/global market and process the lifecycle of a real estate transaction. Passionate and knowledgeable about Property Marketing. Energetic, self-motivated, and able to work independently under pressure. Initiative & Innovative (think out-of-the box) and commitment to achieve Quality Orientation and Accuracy content.

Posted 3 months ago

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Vice President - Marketing | E-commerce/D2C | 10+ Years | Gurgaon Crescendo Global Leadership Hiring India Private L Imited

9 - 14 years

30 - 45 Lacs

Delhi, Gurgaon

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Vice President - Marketing | E-commerce/D2C | 10+ Years | Gurgaon We are looking for a seasoned marketing leader with 10+ years of experience in e-commerce, D2C, and digital marketing to drive brand growth and engagement. If you are a strategic thinker with expertise in performance marketing, retention marketing, UI/UX, PR, and digital campaigns , this role is for you! Location: Gurgaon Your Future Employer: A leading fintech solutions provider revolutionizing the digital rewards and branded currency space, working with top brands, banks, and clients to redefine loyalty programs. Key Responsibilities: 1. Developing and implementing performance & retention marketing strategies. 2. Managing social media presence and audience engagement. 3. Overseeing UI/UX, website content, and digital marketing initiatives . 4. Driving new product launches, media planning, and public relations . 5. Managing agency relationships to execute impactful campaigns. 6. Optimizing website performance and user experience . What Were Looking For: 1. 10+ years of experience in e-commerce/D2C marketing . 2. Expertise in performance marketing, CRM, digital marketing, and branding . 3. Strong leadership and agency management skills . 4. Proficiency in UI/UX design, website management, and advertising . Whats in It for You? Opportunity to lead marketing for a fast-growing fintech company . Collaborative and dynamic work culture . Competitive salary & benefits package . Reach Us: If this opportunity aligns with your career aspirations, send your updated resume to payal.arora@crescendogroup.in . Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment , creating engaging and impactful job search experiences. We do not discriminate based on race, gender, age, or background. Note: Due to a high volume of applications, if you do not hear from us within a week, please assume your profile has not been shortlisted. Your patience is appreciated. Profile Keywords: Marketing Head, VP Marketing, Digital Marketing, Performance Marketing, Retention Marketing, CRM, UI/UX, PR, Social Media, Branding, E-commerce, D2C, Fintech, Growth Marketing.

Posted 3 months ago

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