VIRIKSHA HR SOLUTION PRIVATE LIMITED

Dear Candidates, Greetings from Viriksha Hr Solution! Job Title: Head of Marketing Location: Perungudi, Chennai Experience Required: 6+ years experience Open Positions: 2 Employment Type: Full-Time Job Description: Head of Marketing (Growth & Marketing Lead) Role Overview: As the Head of Marketing, you will own the end-to-end marketing strategy, brand positioning, and growth roadmap. You will drive acquisition, retention, and brand building, while ensuring marketing investments deliver measurable business outcomes. Key Responsibilities: • Define and execute GTM strategy for new products and campaigns. • Build brand visibility and recall through PR, partnerships, and integrated marketing efforts. • Own customer acquisition and retention targets, balancing CAC with long-term LTV. • Lead cross-functional collaboration with product, sales, and leadership teams. • Identify, evaluate, and adopt MarTech/AI tools to improve efficiency and outcomes. • Mentor and manage the marketing team, ensuring alignment to growth objectives. Desired Skills & Experience: • 7–12 years of experience in growth/brand marketing, preferably in B2C or fintech/startup environments. • Proven track record in reducing CAC, driving brand growth, and managing large-scale campaigns. • Strong understanding of digital marketing, analytics, and customer lifecycle management. • Excellent leadership, communication, and partnership-building skills. • KPIs: •% reduction in CAC quarter-on-quarter • Brand awareness/recall lift (measured via surveys or social mentions) • No. of PR features & partnership deals closed •Campaign ROI against planned GTM targets Success Metrics: o Growth in user acquisition and engagement o Lower CAC & higher LTV:CAC ratio o Stronger brand recall and industry visibility o No. of successful PR wins and partnerships closed Interested candidates share your resume 8148149677