Viral Marketing & Branding Executive

SMIFS Limited is one of India’s most respected financial institutions, established in 1981, offering a full spectrum of Stock Broking, Wealth & Asset Management, Portfolio Management, and Investment Advisory Services. With over four decades of industry expertise, SMIFS continues to evolve as a forward-thinking financial brand focused on innovation, transparency, and investor success.

We are now expanding our digital and brand presence and looking for a creative, dynamic, and strategic Viral Marketing & Branding Executive who can build strong influencer connections, create engaging campaigns, and amplify SMIFS’ voice organically across digital platforms.

Role Overview

As a Viral Marketing & Branding Executive, you will be the driving force behind SMIFS’ organic brand growth, influencer engagement, and digital storytelling. You will conceptualize and execute viral, high-engagement campaigns that resonate with investors, professionals, and finance enthusiasts — helping us strengthen brand trust, awareness, and recall in the digital space.

Key Responsibilities

• Develop and execute creative viral marketing strategies that enhance organic brand visibility and audience engagement.
• Plan and manage influencer marketing programs — identify, connect, and collaborate with financial influencers, YouTubers, LinkedIn voices, and industry thought leaders.
• Lead social media branding initiatives to position SMIFS as a trusted and modern financial brand.
• Conceptualize and manage video and content-based storytelling to communicate complex financial topics in engaging ways.
• Coordinate with internal design and content teams to develop brand-led visual and digital campaigns.
• Monitor, analyze, and report campaign performance to optimize engagement and brand impact.
• Stay updated on digital trends, viral content ideas, and financial influencer ecosystems.
• Support the Digital Marketing team in brand consistency, creative strategy, and audience outreach.

Desired Skills & Expertise

• Proven experience in Viral Marketing, Influencer Marketing, or Brand Communication.
• Strong understanding of digital branding, social media trends, and audience psychology.
• Prior exposure to the financial, fintech, or wealth management sector preferred.
• Excellent communication, networking, and storytelling skills.
• Ability to identify and engage with influencers, creators, and media partners organically.
• Proficiency in social media platforms, analytics tools, and campaign management.
• Creative mindset with an understanding of how to make financial topics relatable and shareable.

Why Join SMIFS

• Be part of a trusted financial brand with 40+ years of legacy and credibility.
• Lead creative digital growth initiatives that blend finance with innovation.
• Opportunity to shape how a financial institution connects with new-age audiences.
• Collaborative work environment that values ideas, initiative, and impact.

To Apply: Send your resume, portfolio, and campaign samples (if any) to [your email address]
Learn more about us: https://www.smifs.com

Details Job Post - https://www.smifslimited.com/jobs/viral-marketing-branding-executive/

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person