The Content Design Lead will play a pivotal role in creating engaging and impactful self-paced learning materials at Vidhya Vidhai Foundation. This role will drive the development of high- quality content to support various initiatives and programs, ensuring alignment with organizational goals and enhancing learning experiences for target audiences and stakeholders. ROLES AND RESPONSIBILITIES Design and develop high-quality content, including script writing, creating multimedia resources and interactive elements, aligned with the organisation's goals and objectives. Collaborate with subject matter experts, stakeholders, internal team members to gather content requirements and ensure accuracy, relevance and effectiveness of the materials. Utilise design principles to create engaging and learner-centered content for various platforms serving the larger purpose. Utilize your video shooting skills to capture real-world impact stories, testimonials, and case studies to promote the organization's initiatives. Stay updated on emerging technologies, digital learning trends, and instructional design tools. Optimize content for different digital formats, including web, mobile, and e-learning platforms. Conduct rigorous quality checks and usability testing to ensure the accessibility, and user experience of learning resources. Monitor learner feedback and performance metrics to identify areas for improvement. Maintain consistency in branding, tone, and instructional design approaches across all content. SKILLS AND EXPECTATIONS Candidates must own a laptop that meets the minimum specifications for content creation and video editing. Strong proficiency in Canva for designing posters, social media creatives, and course materials. Experience with video editing software (e.g., Adobe Premiere Pro, or similar). Knowledge of other design tools like Adobe Illustrator, Photoshop, or Figma is an added advantage. Experience in shooting videos for educational or promotional purposes, including setup, framing, lighting, and capturing high-quality footage. Ability to script video-based learning and interactive content for diverse audiences. Understanding of audio editing, voiceover synchronization, and visual storytelling techniques. Understanding of branding, layout design, and typography for creating professional content. Openness to feedback and refinement based on user needs. Ability to manage multiple projects, and meet deadlines to deliver high-quality outputs. Willingness to work from Chennai and travel across districts, if required, to record impact stories. Good written and verbal communication skills in English and Tamil