Video Marketing

Key Duties And Responsibilities

• Create, implement, and manage video marketing campaigns to promote the product and boost brand visibility. Create compelling and visually appealing video content
• Create how-to, educational, and other types of videos to promote the product and repurpose high-converting written content into videos to generate leads
• Oversee the entire video production process, including scripting, storyboarding, filming, editing, and post-production
• Identifying appropriate channels to distribute and promote videos, such as social media, websites, email marketing, and video-sharing platforms like YouTube
• Monitor and analyze video relevant metrics, such as views, engagement, click-through rates, and conversions. Continuously optimize based on data insights to improve performance and achieve marketing goals.
• Work closely with cross-functional teams, such as content creators, designers, social media managers, and marketing managers, to align with broader marketing initiatives.
  

Qualifications

• Excellent written and verbal communication skills
• Attention to detail
• Proficiency in video production techniques, including filming, editing, and post-production processes. Knowledge of video editing software like Adobe Premiere Pro or Final Cut Pro
• Ability to craft compelling narratives and stories through video content
• Understanding of marketing principles, consumer behavior, and branding strategies
• Willingness to stay updated with industry trends, experiment with new video formats and techniques, and think creatively to stand out in a competitive landscape.
• Strong organizational and project management skills to handle multiple video marketing projects simultaneously, meet deadlines, and ensure smooth execution
  

Benefits

• Exposure to more than just creating videos
• Work with the CEO and the Head and Director of Marketing
• A chance to make a difference
• Get a fun team to work with
• Flexible work timings, and much more!