Company Description VastraAbharna curates a timeless collection of unique sarees and jewelry, each thoughtfully selected to celebrate special moments. Our mission is to bring customers closer to the rich heritage of Indian craftsmanship by sourcing exquisite sarees directly from skilled weavers across the country. Our sarees range from traditional handwoven masterpieces to contemporary designs, crafted with passion, tradition, and a personal touch. In addition to sarees, we offer a carefully curated range of jewelry that complements each piece, ensuring every detail enhances your look. At VastraAbharna, we offer stories woven into fabric and designs that elevate every occasion with grace, beauty, and tradition. Role Description This is a full-time hybrid role for a Social Media Marketing Specialist based in Hyderabad, with some work-from-home flexibility. The Social Media Marketing Specialist will be responsible for developing and implementing social media strategies, creating engaging social media content, managing digital marketing campaigns, and effectively communicating with the audience. The role involves daily tasks such as monitoring social media channels, analyzing performance metrics, collaborating with the marketing team, and staying updated with the latest social media trends. Qualifications Experience in Social Media Marketing and Social Media Content Creation Proficiency in Digital Marketing and general Marketing strategies Strong Communication skills Ability to analyze performance metrics and adjust strategies accordingly Creativity and a passion for the brand's mission Familiarity with the fashion or textile industry is a plus Bachelor's degree in Marketing, Communications, or a related field