Urgently Hiring - eCommerce Social Media Manager

Job Summary:

Social Media Specialist

Key Responsibilities:

• Develop and execute social media strategies

  tailored to drive the growth of an eCommerce brand, aligning with business goals.

• Manage social commerce activities

  , including setting up and optimizing social selling features, product tagging, and product catalog management across platforms like Facebook, Instagram, and Pinterest.
• Oversee the

  integration and optimization of product catalogs

  on social media platforms to ensure smooth product tagging, accurate information, and seamless shopping experiences.

• Drive engagement and conversions

  by creating, curating, and publishing content across Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms. Content should include posts, stories, reels, videos, infographics, and blogs.

• Plan, execute, and manage paid social media campaigns

  across platforms to increase awareness, traffic, and sales. This includes retargeting campaigns and performance-driven ads tailored to eCommerce goals.
• Continuously monitor and analyze

  social media metrics

  , competitor activity, and industry trends to ensure that the social media strategy remains innovative and ahead of the curve.

• Collaborate closely with the eCommerce team

  , ensuring the alignment of social media efforts with broader eCommerce objectives such as product launches, seasonal campaigns, and promotions.

• Report on key performance metrics

  (reach, engagement, conversions, ROI) and make data-driven decisions to optimize future campaigns and strategies.
• Engage with followers and

  build strong online communities

  , fostering customer loyalty and brand advocacy.
• Stay updated with the latest social media trends, platform updates, tools, and best practices related to social commerce and eCommerce marketing.

• 3-6 years of proven experience

  in social media management, with a specific focus on

  eCommerce brands

  and

  social commerce

  .
• Strong knowledge of

  social commerce features

  (e.g., Facebook Shops, Instagram Shopping, product tagging, and catalog management) and hands-on experience managing product listings and integrating eCommerce platforms with social media.
• Proficient in social media management tools such as

  Buffer

  ,

  Hootsuite

  ,

  Meta Business Suite

  , or similar platforms.
• Expertise in

  data analysis

  and reporting, with experience tracking social media metrics, conversions, and performance insights.
• Strong creative and content creation skills with familiarity using tools like

  Canva

  ,

  Photoshop

  , or other design platforms to create visually appealing posts and ads.
• In-depth understanding of

  social media algorithms

  ,

  audience insights

  , and best practices to increase organic reach and engagement.
• Experience in

  paid social media advertising

  (Facebook Ads, Instagram Ads, etc.) with a strong focus on driving traffic and sales for eCommerce brands.
• Excellent

  communication, collaboration, and problem-solving skills

  .
• Ability to independently manage campaigns, including setting objectives, executing strategies, and analyzing outcomes.
  
• Knowledge of

  SEO

  ,

  digital marketing

  , and

  paid advertising

  is a significant advantage.

Additional Preferences:

• Hands-on experience with

  eCommerce platforms

  such as Shopify, Magento, or WooCommerce is preferred.
• Experience with

  influencer marketing

  and partnerships within the eCommerce space is a plus.
• Familiarity with

  email marketing integration

  for social campaigns is a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• A collaborative and supportive work environment.
• Access to the latest tools and technologies for SEO.
• Opportunities for professional growth and skill development.

To join our Social Media team and have great growth opportunities where your contribution will make a difference, please apply with your resume at career@sourcedeskglobal.com