Urgently Hiring - eCommerce Social Media Manager

2 - 6 years

3 - 8 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary:

Social Media Specialist

Key Responsibilities:

  • Develop and execute social media strategies

    tailored to drive the growth of an eCommerce brand, aligning with business goals.
  • Manage social commerce activities

    , including setting up and optimizing social selling features, product tagging, and product catalog management across platforms like Facebook, Instagram, and Pinterest.
  • Oversee the

    integration and optimization of product catalogs

    on social media platforms to ensure smooth product tagging, accurate information, and seamless shopping experiences.
  • Drive engagement and conversions

    by creating, curating, and publishing content across Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms. Content should include posts, stories, reels, videos, infographics, and blogs.
  • Plan, execute, and manage paid social media campaigns

    across platforms to increase awareness, traffic, and sales. This includes retargeting campaigns and performance-driven ads tailored to eCommerce goals.
  • Continuously monitor and analyze

    social media metrics

    , competitor activity, and industry trends to ensure that the social media strategy remains innovative and ahead of the curve.
  • Collaborate closely with the eCommerce team

    , ensuring the alignment of social media efforts with broader eCommerce objectives such as product launches, seasonal campaigns, and promotions.
  • Report on key performance metrics

    (reach, engagement, conversions, ROI) and make data-driven decisions to optimize future campaigns and strategies.
  • Engage with followers and

    build strong online communities

    , fostering customer loyalty and brand advocacy.
  • Stay updated with the latest social media trends, platform updates, tools, and best practices related to social commerce and eCommerce marketing.

  • 3-6 years of proven experience

    in social media management, with a specific focus on

    eCommerce brands

    and

    social commerce

    .
  • Strong knowledge of

    social commerce features

    (e.g., Facebook Shops, Instagram Shopping, product tagging, and catalog management) and hands-on experience managing product listings and integrating eCommerce platforms with social media.
  • Proficient in social media management tools such as

    Buffer

    ,

    Hootsuite

    ,

    Meta Business Suite

    , or similar platforms.
  • Expertise in

    data analysis

    and reporting, with experience tracking social media metrics, conversions, and performance insights.
  • Strong creative and content creation skills with familiarity using tools like

    Canva

    ,

    Photoshop

    , or other design platforms to create visually appealing posts and ads.
  • In-depth understanding of

    social media algorithms

    ,

    audience insights

    , and best practices to increase organic reach and engagement.
  • Experience in

    paid social media advertising

    (Facebook Ads, Instagram Ads, etc.) with a strong focus on driving traffic and sales for eCommerce brands.
  • Excellent

    communication, collaboration, and problem-solving skills

    .
  • Ability to independently manage campaigns, including setting objectives, executing strategies, and analyzing outcomes.
  • Knowledge of

    SEO

    ,

    digital marketing

    , and

    paid advertising

    is a significant advantage.

Additional Preferences:

  • Hands-on experience with

    eCommerce platforms

    such as Shopify, Magento, or WooCommerce is preferred.
  • Experience with

    influencer marketing

    and partnerships within the eCommerce space is a plus.
  • Familiarity with

    email marketing integration

    for social campaigns is a plus.

What We Offer:

  • Competitive salary and performance-based incentives.
  • A collaborative and supportive work environment.
  • Access to the latest tools and technologies for SEO.
  • Opportunities for professional growth and skill development.

To join our Social Media team and have great growth opportunities where your contribution will make a difference, please apply with your resume at career@sourcedeskglobal.com

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