Digital Strategy Campaigns: Plan and execute digital marketing campaigns (SEO/SEM, PPC, email, social media, paid ads) to grow our audience and brand awareness.
Content Creation: Write and produce engaging content (articles, video scripts, social posts) for our website and channels, ensuring it aligns with our health and wellness messaging.
Social Media Management: Oversee all social media platforms, developing content calendars, engaging with the audience, and monitoring analytics to improve reach and engagement.
Podcast Hosting: Host and manage a weekly podcast interviewing doctors and healthcare experts. This includes researching topics, preparing interview questions, leading on-air conversations, and editing episodes.
Analytics Reporting: Use analytics tools to monitor campaign performance. Track key metrics (website traffic, engagement, leads) and prepare reports to refine strategie.
Brand Presentation: Serve as the on-camera face of our brand. Deliver presentations and videos with a polished, professional demeanor and help maintain a consistent, high-quality on-screen image.
Collaboration Innovation: Work closely with doctors, content creators, and marketing colleagues to brainstorm new ideas and ensure our health content is accurate, engaging, and up-to-date.

Requirements / Qualifications

10 to 12 years of experience in digital marketing or a related field.
Fluency in Hindi and English, with excellent writing and verbal communication skills in both languages.
Proven content writing and content creation skills for digital media (blogs, video scripts, social content, etc.).
Hands-on expertise in social media management, SEO/SEM (paid search), email marketing, and web analytics.
Experience hosting or presenting on camera or podcast (especially in an interview format) is highly desirable.
Bachelor s degree in marketing, communications, journalism, or a related field (or equivalent experience).
Excellent presentation skills and a highly presentable, professional on-screen presence highly organized, creative, and able to manage multiple projects end-to-end.

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