Senior Specialist -Senior Specialist -Influencer Marketing- Brand StayVista

2.0 - 6.0 years

0 Lacs

maharashtra

On-site

As a Senior Specialist in Influencer Marketing at StayVista, you will be instrumental in identifying, engaging, and managing influencer and brand partnerships to enhance StayVista's presence across digital platforms. Your primary responsibilities will include spearheading influencer campaigns, co-branded initiatives, and strategic collaborations that resonate with the brand's values, ultimately driving both awareness and conversions. To excel in this role, you should possess a proven track record of managing influencer relations and executing end-to-end campaigns. A strong understanding of social media platforms and content trends is essential, along with at least 3 years of hands-on experience in influencer marketing, digital campaigns, or brand partnerships, preferably within the travel, hospitality, lifestyle, or luxury sectors. You will be expected to plan, execute, and oversee influencer campaigns across various platforms such as Instagram, YouTube, and others. Additionally, you will develop and pitch co-branded partnership ideas with lifestyle, travel, and luxury brands that resonate with StayVista's target audience. Building and nurturing long-term relationships with key influencers and collaborators, tracking and analyzing campaign data to measure engagement, ROI, and effectiveness, and optimizing future campaigns based on insights are also key components of this role. Collaboration with the marketing, content/design, and regional teams will be essential to ensure seamless campaign execution. Staying updated on industry trends, platform updates, and competitor activities will be crucial in informing strategy and driving innovation in influencer marketing initiatives. Key Metrics for this role include closing a set number of influencers, securing at least one celebrity partnership per month, increasing Instagram followers, expanding reach, and enhancing branded searches. At StayVista, we value individuals who embody our core values - being Curious, User-Centric, Resourceful, Aspiring, Trustworthy, and Enjoying what they do. These values guide our behavioral competencies in how we work together, focusing on aspects such as Business Acumen, Change Management, Leadership, Customer Centricity, Teamwork, Result Orientation, Planning and Organizing, and Communication. Join us at StayVista, where your contributions will be appreciated, and your growth and development will be supported within a dynamic and innovative team environment.,

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