Title Email Marketing Specialist

As an Email Marketing Specialist at TradeFlock, you will play a crucial role in creating, managing, and optimizing email campaigns to engage our diverse audience effectively. Leveraging tools like YAMM, G Suite, and Mail Merge, you will craft personalized and impactful email campaigns to resonate with our subscribers. Your responsibilities will involve a blend of creativity, technical prowess, and data-driven decision-making. You will design and implement email campaigns utilizing tools such as YAMM, G Suite, Bulk Mail, and Mail Merge to deliver personalized messages to our audience, ensuring high engagement rates. Additionally, you will utilize Google Sheets and YAMM to segment audiences based on various data points like behavior, demographics, and engagement history, tailoring content for specific segments to enhance response rates. Maintaining and managing email lists through Google Sheets will be a key aspect of your role, ensuring lists are clean, up-to-date, and properly segmented for improved deliverability. Through monitoring campaign performance with tools like Google Analytics, you will conduct A/B testing to optimize subject lines, content, and CTAs for enhanced open rates, click-through rates, and conversions. Automation will be a significant part of your responsibilities, as you set up workflows using YAMM and G Suite for tasks such as welcome emails, drip campaigns, and lead nurturing series to ensure timely follow-ups and sustained audience engagement. Employing Mail Merge techniques in G Suite, you will personalize mass emails based on individual recipients" data to drive higher engagement levels. Your role will also involve generating detailed reports on email campaign performance, identifying trends, and areas for improvement. Sharing insights with the marketing team will be crucial to optimize future campaigns effectively. Required qualifications include a Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience, along with proven experience in email marketing using YAMM, G Suite, and Mail Merge. Strong proficiency in Google Sheets for list management, segmentation, and analysis is essential, along with knowledge of email marketing best practices and platforms. Excellent communication skills, attention to detail, and experience in project management are also key requirements. Preferred skills include familiarity with email automation tools, A/B testing methodologies, and experience in publishing, media, or business industries. Benefits of this role include a competitive salary with performance-based incentives, flexible working hours, professional development opportunities, health insurance (where applicable), paid time off, and company holidays. This full-time position operates on a day shift, Monday to Friday, with a performance bonus structure in place. Key skills for success in this role include proficiency in YAMM, G Suite, and Mail Merge.,