Tiktok Marketplace Marketing Expert

Role & responsibilities

1. TikTok Shop Setup & Storefront Management

• Manage end-to-end TikTok Shop setup, onboarding, catalog structure, and category mapping.
• Optimize storefront layout, product placement, and branding to improve user experience and conversions.
• Ensure compliance with all TikTok Shop policies and guidelines.
  

2. Product Listing Optimization & TikTok SEO

• Conduct keyword and trend research to improve listing performance and organic discovery.
• Optimize product titles, descriptions, images, attributes, and hashtags.
• Perform regular listing audits to maintain ranking and improve conversion rate.
  

3. TikTok Ads Strategy & Campaign Management

• Plan, execute, and scale TikTok Ads campaigns (Spark Ads, Non-Spark Ads, Promo Ads).
• Conduct A/B tests on creatives, audiences, and bidding strategies.
• Monitor ROAS, CPA, CTR, and CVR to ensure campaign profitability.
  

4. Creator, Affiliate & Influencer Management

• Identify, onboard, and coordinate with creators, affiliates, and KOLs for collaborations.
• Manage seeding, content approvals, payouts, and performance tracking.
• Build long-term creator pipelines to maintain consistent revenue growth.
  

5. TikTok Marketplace Operations

• Monitor seller score, order flow, logistics, cancellations, and return metrics.
• Coordinate with internal ops teams to ensure timely fulfillment and issue resolution.
• Maintain high operational standards to improve shop performance and trust rating.
  

6. Performance Tracking & Reporting

• Prepare weekly, monthly, and campaign-level performance reports.
• Analyze platform insights, trends, and analytics to identify improvement opportunities.
• Share actionable recommendations to improve CTR, CVR, AOV, and overall GMV.
  

7. Cross-Functional Collaboration

• Work closely with creative, operations, and account management teams to ensure smooth execution.
• Provide inputs for content production, creator briefs, and promotional strategies.
  

8. Strategy & Growth Planning

• Develop and implement growth strategies for TikTok Shop and TikTok Ads.
• Stay updated with TikTok trends, algorithm changes, and marketplace best practices.
  
• Drive initiatives to scale revenue, reduce inefficiencies, and improve delivery timelines.

Preferred candidate profile

• 3+ years of experience in TikTok marketing, TikTok Shop, or marketplace management.
• Strong understanding of TikTok Shop backend, Affiliate Center, and TikTok Ads Manager.
• Hands-on experience in campaign optimization and performance scaling.
• Proficiency in data analysis, reporting tools, and marketplace operations.
• Strong communication, project management, and collaboration skills.