The Sr PR Executive (Entertainment) will be responsible for news monitoring, collating, analyzing, and evaluating media coverage. They will be tasked with creative writing and developing relevant media documentation such as Press Releases, Press notes, Snippets, dossiers, and transcripts. The role will involve regular follow-ups with the media, maintaining an updated media list, and assisting in on-ground events. Daily communication with clients and the media via telephone and email is essential. Creative ideation, planning, and coordination with media houses and third-party agencies are key responsibilities. The Sr PR Executive will pitch stories, coordinate client interviews with the media, and build strong relationships with colleagues, clients, and media. The ideal candidate should have a Bachelor's Degree in PR, Communications, or a Post Graduate in PR, with a minimum of 3-4 years of relevant work experience in PR and Communications, specifically in the lifestyle sector. Excellent written, oral, and interpersonal communication skills are required. Strong organizational and time management skills with the ability to multitask effectively are essential. A team player with a positive and proactive attitude will thrive in this role. Proficiency in Microsoft Office tools such as PowerPoint, Word, and Excel is a must-have for this position.,
Job Responsibilities Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients Collate, analyze and evaluate media coverage Research, write, proof read and distribute press releases/client communication to targeted media Regular follow up with media Building strong relationship and networks with colleagues, client and media Planning/Managing on ground events/press conference Creating PR communication strategies for clients Proactive thinking and monthly planning Developing a PR communications plan including strategy, goals, budget and tactics Ability to lead, manage, mentor & motivate his/her internal team Liaise on a daily basis with clients and the media, often via telephone and email Manage media inquiries and interview requests Creative ideation Seek/look out for relevant media/opportunities for clients Planning/Co-ordination with media houses and third party agencies Pitch stories and co-ordinate client interviews with media Prepare regular client reports and attend client meetings Crisis communication management Requirements Bachelor’s Degree in PR, Communications or Post Graduate in PR Min 4-5 years of relevant work experience in PR ( Lifestyle & Entertainment ) Excellent Communication written and oral, interpersonal skills Strong Networking with Media Excellent Communication written and oral, interpersonal skills, good presentation skills Strong Networking with Media, B2B Excellent organizational and time management skills with the ability to multi-task Flexibility, determination, enthusiasm and the ability to cope well under pressure Excellent organizational skills, with the ability to work on more than one project at a time Creativity and imagination Initiative Team player with a positive and proactive attitude Proficiency in Microsoft Office (PowerPoint, Word, Excel)