Role & responsibilities : - Sales & Business Development Achieve monthly and quarterly sales targets for plastic pipe products across retail and institutional segments. Develop new business opportunities by identifying potential dealers/distributors and onboarding them. Expand existing customer base and improve secondary sales through retailer push and plumber engagement. - Channel Development & Management Appoint and manage channel partners (distributors, sub-dealers, retailers) in assigned territories. Ensure smooth channel operations, stock availability, and timely dispatch of material. Support distributors with sales strategies, promotional schemes, and marketing material. - Market Intelligence & Coverage Regular market visits to monitor competitor activities, pricing, and product feedback. Collect and analyze market data to inform sales strategies. Identify and develop key influencers such as plumbers, contractors, and small builders for B2B2C conversion. - Promotions & Brand Building Execute on-ground marketing and promotional activities (plumber meets, product demos, branding at counters). Coordinate with marketing team for local campaigns and point-of-sale materials. Preferred candidate profile: Education: Graduate in any discipline (preferably with a degree/diploma in Marketing or Sales). Experience: 1-5 years in field sales, preferably in building materials, plastic pipes, sanitaryware, paints or related segments. Skills: Strong interpersonal and negotiation skills. In-depth understanding of distribution sales models and channel dynamics. Mobility: Willingness to travel extensively within assigned territories.