Role & responsibilities
To drive sales, market penetration, and revenue growth in the assigned territory by building and executing local sales strategies, managing channel partners, and strengthening farmer connect to ensure sustainable business development in alignment with organizational goals.
Preferred candidate profile
Strategic
- Develop and execute the annual operating plan (AOP) for the territory aligned with regional business targets.
- Conduct regular market intelligence to identify local opportunities and threats.
- Support the roll-out of marketing campaigns at the territory level.
Financial
- Achievement of territory-wise sales and revenue targets.
- Ensure efficient utilization of resources, schemes, and discounts.
- Optimize claims, credit cycles, and sales operational costs.
Customer/ External Orientation
- Develop strong connect with farmers, retailers, and distributors.
- Organize farmer meetings, demos, field days, and influencer engagement.
- Ensure high channel partner satisfaction and service delivery.
Sales Execution
- Achieve monthly and seasonal sales targets across crops and SKUs.
- Ensure timely billing, supply planning, and stock liquidation.
- Track competitor activities and provide strategic inputs to RBM/ZBM.
Market Development
- Execute farmer engagement and branding activities at village/block level.
- Identify and develop influencer network including progressive farmers and local leaders.
- Monitor product performance and generate testimonials for focus products.
Channel Management
- Appoint, retain, and manage an efficient distribution network.
- Ensure distributor ROI, timely collections, and credit hygiene.
- Conduct trade engagement programs to increase loyalty.
Reporting & Compliance
- Submit daily/weekly/monthly reports and updates via CRM/sales tools.
- Maintain accurate sales forecasts and stock reports.
- Ensure adherence to company policies and market compliance norms.
Interested candidate can share updated resume to brindha@gojobs.biz
