Job Category:
Content Writing
Job Type:
Full Time
Job Location:
Pune
Description:
As a content writer team lead you will play a pivotal role in shaping and execting the content strategy of our organization
Job Summary
As a Content Writer Team Lead, you will play a pivotal role in shaping and executing the content strategy of our organization. You will lead a team of talented content writers, ensuring the production of high-quality, engaging, and relevant content across various platforms. This role requires exceptional writing skills, team management capabilities, and a deep understanding of content marketing principles.
Key Responsibilities
- Content Strategy Development:
- Collaborate with the content manager to develop and refine content strategies aligned with the company's goals.
- Conduct research to identify industry trends, audience preferences, and competitor content strategies.
- Team Leadership:
- Lead, mentor, and motivate a team of content writers to achieve individual and team goals.
- Assign tasks, set clear expectations, and provide feedback to enhance team performance.
- Foster a collaborative and creative work environment within the team.
- Content Creation:
- Write high-quality content, including blog posts, articles, social media updates, and other marketing collateral.
- Edit and proofread content to ensure accuracy, clarity, and consistency.
- Ensure content is optimized for search engines (SEO) and tailored to target audiences.
- Content Calendar Management:
- Create and maintain a content calendar to ensure a consistent flow of content.
- Monitor deadlines and coordinate content production schedules.
- Performance Analysis:
- Track content performance using analytics tools and provide insights to optimize content strategies.
- Use data-driven insights to refine content topics, formats, and distribution channels.
- Content Distribution:
- Collaborate with the marketing team to promote content through various channels, including social media, email marketing, and partnerships.
- Identify opportunities for guest posting and content syndication.
- Content Quality Assurance:
- Establish and maintain content quality standards, guidelines, and best practices.
- Conduct periodic content audits to ensure consistency and compliance.
- Stakeholder Communication:
- Collaborate with cross-functional teams to gather information and insights for content creation.
- Communicate content strategies and results to key stakeholders.
Qualifications
- Bachelor's degree in English, Journalism, Marketing, or related field (Master's degree preferred).
- Proven experience in content writing and creation, with a strong portfolio of published content.
- Minimum of five years of experience in content marketing, with at least 2 years in a leadership or supervisory role.
- Exceptional writing and editing skills, with attention to detail and grammar.
- Proficiency in SEO and content optimization techniques.
- Strong analytical skills and the ability to interpret data to drive content decisions.
- Familiarity with content management systems (CMS) and marketing automation tools.
- Excellent interpersonal, communication, and leadership skills.
- Ability to work in a fast-paced, dynamic environment and meet tight deadlines.
- Creative thinking and the ability to generate innovative content ideas.
- A passion for staying up-to-date with industry trends and emerging content formats.
