Taruni Clothing Pvt. Ltd.

Senior Visual Designer – E-commerce & Ethnic / Luxury Fashion Location: Hyderabad (Work from Office) Experience Required: 4–6 years in E-commerce Design (Luxury Segment Preferred) Employment Type: Full-Time (6 Days Working) About Taruni: Taruni is a leading ethnic and fusion fashion brand loved by modern Indian women. We blend heritage with elegance, offering premium collections through both offline stores and a fast-growing online presence. As we scale our digital footprint, we're seeking a creative design expert to take charge of all our visual and UI assets across platforms. Role Overview: We are hiring a Senior Visual Designer with strong e-commerce and ethnic luxury fashion sensibility to lead and manage the entire design system for our brand. You’ll be responsible for everything visual — from our Shopify store to marketing creatives across platforms like WhatsApp, Meta (Facebook/Instagram), and Google Ads. Key Deliverables & Tasks:E-commerce Store Design (Shopify) · Own all visual design on the Shopify platform – homepage, product detail pages, landing pages. · Regularly refresh banners, sliders, and festive themes. · Ensure responsive layouts across desktop and mobile. Campaign & Promotional Visuals · Create premium-quality banners and hero creatives for festivals, sales, and new launches. · Develop high-converting ad creatives for Meta (Facebook/Instagram), Google Ads, and other platforms. · Align designs with campaign objectives. Customer Communication Assets · Design responsive emailers for product drops, festive promotions, and newsletters. · Build WhatsApp campaign creatives optimized for mobile engagement. · Ensure templates are brand-consistent and conversion-focused. Ad Creatives for Performance Marketing · Design variations for Meta, Google, and Instagram ads. · Focus on conversion-optimized creatives that deliver strong CTR. Photo Editing & Retouching · Edit and enhance e-commerce product shoots and campaign imagery. · Maintain luxury fashion standards in output (fabric details, skin tones). Brand Visual Identity Consistency · Maintain consistent use of colors, fonts, and design language across platforms. · Build and manage a design system / style guide for cross-team usage. Collaboration & Campaign Execution · Work closely with marketing & e-commerce teams to translate briefs into visuals. · Take end-to-end ownership of visual delivery, ensuring timeliness. Short-Form Video Content · Design & edit reels, festive shorts, and ad clips for campaigns. · Ensure content is trendy, luxury-focused, and high-engagement. UX/UI Optimization · Enhance Shopify navigation, product filters, and checkout flow. · Prioritize mobile-first experience and conversion improvements. Data-Driven Design · Conduct A/B testing of creatives and page layouts. · Refine designs based on analytics (CTR, bounce rate, conversions). Asset Library Management · Maintain a central repository of design templates and campaign assets. · Ensure easy access and reusability for the team. Marketplace Creative Adaptation · Adapt visuals for Myntra, Ajio, Amazon, and other third-party fashion platforms. · Ensure compliance with platform-specific creative guidelines. Omnichannel Visual Sync · Align offline promotions with online campaigns for consistent brand image. · Maintain uniform luxury identity across all touchpoints. Preferred Skills & Qualifications: · 4–6 years of design experience in e-commerce, especially in luxury fashion or ethnic wear. · Portfolio showcasing Shopify websites, emailers, ad creatives, and edited images. · Hands-on experience with Photoshop, Illustrator, Figma, Canva. · Experience designing for Facebook, Instagram, WhatsApp, and Google Ads. · Excellent photo editing and retouching skills for fashion shoots. · Strong sense of design suited to luxury, festive, and ethnic fashion markets. · Experience with D2C fashion brands preferred. · Video editing skills preferred (short-form videos/reels).