Role Overview: As a Content Marketing Lead at Tacheon, you will play a vital role in shaping the content strategy for Tacheon and Smacient (our sister concern). You will be responsible for creating engaging and informative content that resonates with our target audience. If you have a passion for storytelling and a keen eye for detail, this is the perfect opportunity for you to showcase your skills. Key Responsibilities: 1. Content Strategy & Planning: Define the overall content roadmap aligned with our business goals. Identify key topics, formats, and channels to engage our target audience. 2. Content Creation & Management: Produce high-quality, actionable content (articles, videos, reels, newsletters) that helps readers use AI in their work. Ensure all content meets brand and quality standards. 3. Distribution & Promotion: Execute SEO best practices to drive organic traffic. Leverage social media, newsletters, and partnerships to amplify content reach. Track and report on content performance metrics, and optimize based on insights. What You'll Own: Develop and execute a comprehensive content marketing strategy to drive brand awareness and engagement Plan, write edit and publish high-quality blog articles monthly that drive organic search traffic Repurpose written content into engaging video content for YouTube and Instagram Reels Develop and execute content calendars aligned with business objectives and seasonal opportunities Optimize all content for SEO and conversion, with a focus on affiliate monetization Analyze content performance and iterate based on traffic, engagement, and revenue metrics Manage existing affiliate relationships end-to-end: communication, performance tracking, optimization Stay up-to-date on industry trends and best practices to continuously improve our content marketing efforts Who You Are: To check your fit for the role you should tick as many of the below as possible: You are passionate about content and community building You are always looking for ways to use AI to make yourself more productive You’re detail-oriented, organized, and comfortable working in a lean, fast-paced environment. You’re an excellent communicator and collaborative team player who adapts quickly. You’re open to experimenting and iterating based on data and feedback. About Tacheon: Founded in 2017, Tacheon is a growth-as-a-service consulting firm that helps brands with all things growth. Tacheon has four core verticals: 1. Fractional Chief Growth Officer: We work with early-stage and growth-stage consumer brands as a Fractional Chief Growth Officer and strategize and drive all growth initiatives from process optimization to pricing, distribution and promotion strategies These include product portfolio optimization, building processes and structure to scale, sharpening brand and product communication and efficiently scaling customer acquisition and retention. We bring much-needed expertise and experience to the brand team and free up founder bandwidth to focus on product and other key aspects of the business. 2. Digital Transformation & Growth Strategy Consulting We work with enterprise brands and help them build capability in their growth and marketing teams and solve specific growth challenges. 3. Data Warehousing and Analytics: We help businesses reduce their time from data to actionable insight by building a data warehouse with data from all business data sources, along with customized dashboards and alerts. 4. Generative AI Consulting We have been working in the AI space since 2019 when we launched Smacient, a portal to help marketers leverage AI to be more productive and efficient. Today, Smacient has evolved into a solutions provider to help businesses leverage generative AI for business efficiency and growth. While we work on AI implementation at Smacient, we focus on AI consulting and advisory at Tacheon. About Smacient: Founded in 2019, Smacient is a sister-concern of Tacheon and helps marketers and growth teams effectively leverage AI to increase efficiency and drive faster business growth with improved marketing ROI. Smacient has 3 core solutions: 1. AI Content Hub - A one-stop hub with content and information to help marketers and growth teams leverage AI to improve their efficiency 2. AI Products - Products designed to help marketers and growth teams work smarter and be more productive 3. AI Automation Services - Building custom AI solutions and workflow automation to help businesses harness the full potential of AI to automate processes, enhance team productivity, and accelerate growth. Show more Show less

About Tacheon: Founded in 2017, Tacheon is a growth-as-a-service consulting firm that helps brands with all things growth. Tacheon has four core verticals: 1. Fractional Chief Growth Officer: We work with early-stage and growth-stage consumer brands as a Fractional Chief Growth Officer and strategize and drive all growth initiatives from process optimization to pricing, distribution and promotion strategies These include product portfolio optimization, building processes and structure to scale, sharpening brand and product communication and efficiently scaling customer acquisition and retention. We bring much-needed expertise and experience to the brand team and free up founder bandwidth to focus on product and other key aspects of the business. 2. Digital Transformation & Growth Strategy Consulting We work with enterprise brands and help them build capability in their growth and marketing teams and solve specific growth challenges. 3. Data Warehousing and Analytics: We help businesses reduce their time from data to actionable insight by building a data warehouse with data from all business data sources, along with customized dashboards and alerts. 4. Generative AI Consulting We have been working in the AI space since 2019 when we launched Smacient, a portal to help marketers leverage AI to be more productive and efficient. Today, Smacient has evolved into a solutions provider to help businesses leverage generative AI for business efficiency and growth. While we work on AI implementation at Smacient, we focus on AI consulting and advisory at Tacheon. Why join us? Engage directly in developing and implementing growth strategies for both startups as well as leading established brands Be part of a dynamic and growing consulting firm poised for expansion If you are from a growth agency background and want to work on the brand side, this is the perfect opportunity. Gain comprehensive experience in business growth strategies, invaluable for future entrepreneurial ventures. Who You'll Work With: You will work very closely with the founder Rohit Uttamchandani, who comes with over a decade of very rich experience in the industry. He is the author of the book D2C Growth Blueprint (available on Amazon and Kindle), which helps early-stage D2C brands scale from zero to 10000 orders a month within a year of starting up. He was recognized as one of the 100 Smartest Digital Marketing Leaders 2020 by ET Now, World Marketing Congress, Global Federation of Marketers & CMO Global and has also been featured in the exchange4media 40 Under 40 list in November 2021. He will mentor and guide you and help you elevate your career to new heights. What You'll Do: - Create the growth strategy and roadmap for the business - Work with the team and all partners and partner agencies to implement all growth initiatives and drive the brand’s growth goals - Engage with the performance marketing team for creative planning and quality checks of marketing deliverables - Create the content strategy and drive implementation - Manage influencer collaborations, ensuring alignment with budget and marketing goals - Explore and assess new technologies to enhance business scalability - Conduct detailed pack size and MRP analysis for new products and oversee product launch strategies - Generate innovative sales strategies during key festive periods - Analyze data from various marketing tools to extract actionable insights and present findings to senior leadership - Coordinate research tasks to meet specific project objectives related to digital and social media platforms - Identify business processes where efficiency could be improved and drive improvements - Prepare for and lead strategy discussions, ensuring alignment of team efforts with business goals About You: - At least one year experience in digital marketing / growth marketing, or a related field. - Strong analytical skills with proficiency in Google Sheets and data analysis tools. - Experience managing and executing strategic plans and marketing campaigns. - Excellent communication skills, capable of conveying complex ideas effectively. - Ability to lead and inspire teams, ensuring high levels of productivity and engagement. - Passionate about technology and innovation with a keen interest in industry trends. - Motivated self-starter with the ability to operate in a dynamic environment.